TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

The role technological innovation will continue to play in 2021 for car dealers – Bill Reidy, LotLinx

- January 6, 2021
Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy discusses his background in automotive, his...
sales
Sales & Marketing

J.D. Power finds sales satisfaction increases due to pandemic tools

- January 6, 2021
The technology and tools that dealers were forced to quickly adopt in the spring due to the COVID-19 pandemic are largely responsible for an uptick in customer satisfaction during the...
Sales & Marketing

How to power dealership results with AI-driven consumer engagement – Gary Marcotte & Guy Super, Outsell

- January 5, 2021
As well all know, the COVID-19 pandemic has changed the way businesses, including car dealerships, operate on a national level. Many of the automotive retail professionals that we have spoken...
dealers
Sales & Marketing

Dealers are using third-party logistics companies for online deliveries

- January 5, 2021
The automotive industry looks different today than it did a few months ago, but then again, so does everything. Just like the shuttered schools and companies shifting to remote work,...
Sales & Marketing

How to effectively match your dealership’s inventory to the next prospective buyer – Kevin LeSage

- January 4, 2021
With 2020 now in our rearview mirror, auto dealers are reflecting on the challenges caused by the Coronavirus pandemic, as well as the changes they can make to have a...
Sales & Marketing

Basic content marketing tips for novice marketers

- January 4, 2021
The SEMrush State of Content Marketing Report showed that "approximately 91% of companies use content marketing." If you are new to the content marketing field, this article shares some basic...
Sales & Marketing

Auto marketing expert Brian Pasch on integrating your digital retailing plan with the overall dealership strategy

- December 30, 2020
Today on CBT News, Jim Fitzpatrick is joined by Brian Pasch, Founder and CEO of PCG Companies and host of Auto Marketing Now on CBT. Pasch is back on the...
TikTok
Sales & Marketing

The rise of TikTok: Is it worth the investment at your dealership?

- December 28, 2020
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...
holiday season
Sales & Marketing

Five Ways Your Dealership Team Can Use the Holiday Season to Increase Sales

- December 25, 2020
The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals to close out the year and...
lessons
Sales & Marketing

4 common lessons dealers and business owners learned in 2020 – Joseph Michelli, Stronger Through Adversity

- December 24, 2020
Today on CBT News, anchor Jim Fitzpatrick is joined by Joseph Michelli, CEO of The Michelli Experience and bestselling author. Michelli joins the show to look back on the lessons...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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