TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

transactions
Sales & Marketing

Average new vehicle transaction price continues to hold above $40k

- February 16, 2021
The average transaction price for new vehicles in the United States continues to hold the line well above $40,000. Late in 2020, the transaction price pushed through the barrier for...
shoppers
Sales & Marketing

Shoppers willing to drive further for the right car, according to Edmunds

- February 15, 2021
The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday vehicle sales period of 2021, Edmunds...
car sales
Sales & Marketing

Best practices for engaging today’s car shopper: Remote car sales (Part 3)

- February 12, 2021
A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even for a test drive." So, dealers...
PureCars
Sales & Marketing

5-step guide to modernizing the buyer’s journey

- February 11, 2021
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a record 245 million licensed drivers in...
Sales & Marketing

How to set your dealership apart from its digital retailing competition – Kalah McCoy, Velocity Automotive Solutions

- February 10, 2021
Today on CBT News, we’re pleased to welcome back Kalah McCoy, Executive Vice President at Velocity Automotive Solutions, Hugh Hathcock, Owner and Founder of Velocity Automotive Solutions, home of VelocityEngage...
Sales & Marketing

How to identify gaps in your dealership’s interactions with prospective customers – Pogo Parr, CallSource

- February 9, 2021
With the 2021 NADA virtual show just around the corner, CBT News anchor Jim Fitzpatrick talks with Pogo Parr, President of Automotive at CallSource, about the growth of technology in...
Sales & Marketing

How Market Scan is eliminating the disconnect between auto retail professionals and their digital retailing partners – Rusty West, Co-founder

- February 8, 2021
Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan, a cutting edge technology and data...
dealership chat
Sales & Marketing

How all components are in place for automotive digital retailing in 2021

- February 8, 2021
It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during the 2020 Black Friday event, online...
digital retailing
Sales & Marketing

How dealerships and OEMs reimagine the sales process with digital retailing

- February 8, 2021
The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing existed prior to the pandemic, it’s...
Sales & Marketing

How to personalize the car buying experience and gain a competitive advantage – Lori Wittman & Jessica Stafford, Cox Automotive

- February 5, 2021
In preparation for next's week's 2021 NADA virtual show, anchor Jim Fitzpatrick sat down with Lori Wittman, Senior Vice President of Dealer Software for Cox Automotive, and Jessica Stafford, Senior...


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CBT News
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