TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Digital Marketing Manager - Glenn Pasch
Sales & Marketing

Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff

- April 6, 2021
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
Tesla Elon Musk
Sales & Marketing

Tesla delivers nearly 185k vehicles in first quarter

- April 6, 2021
According to a press release from Tesla, the EV carmaker delivered 184,800 new vehicles from January through March 2021. The first-quarter sales figures are an accomplishment that puts Tesla on...
Sales & Marketing

Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience

- March 31, 2021
The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied...
reconditioning
Sales & Marketing

How to streamline the reconditioning process in a banner sales market

- March 31, 2021
Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality, or cost when it comes to...
car buying
Sales & Marketing

The importance of having an in-person experience in a digitized car buying journey

- March 31, 2021
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing...
digital marketing
Sales & Marketing

It is time to stop debating & hire a digital marketing manager for your dealership

- March 30, 2021
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in...
inventory
Sales & Marketing

More parts shortages hit auto industry, affecting new inventory

- March 25, 2021
On Friday, Mar 19, a fire at Renesas Electronics Corp northeast of Tokyo, Japan has exacerbated the semiconductor shortage affecting the auto industry. The manufacturer has stated that it will...
NIADA
Sales & Marketing

NIADA CEO Bob Voltmann on how independent dealers are managing strong demand for used vehicles

- March 24, 2021
Independent dealers face many unique challenges in the used-vehicle market. Today on CBT News, host Jim Fitzpatrick is joined by Bob Voltmann, CEO of the National Independent Automobile Dealers Association...
vehicle
Sales & Marketing

5 Tips for acquiring pre-owned vehicle inventory

- March 24, 2021
As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have seen an increase in demand, and...
car shopping
Sales & Marketing

Digital car shopping and buying is the NOW!

- March 23, 2021
We all know that 2020 brought many changes which created enormous shifts in consumer habits and behaviors. These shifts had a major impact on the automotive industry and set in...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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