Rivian reported a higher-than-expected second-quarter loss, driven by rare earth material shortages, elevated vehicle production costs, and declining revenue from regulatory credits. Supply chain constraints, primarily due to China’s export curbs, pushed per-unit costs up 8% year over year. As the company scales back production in preparation for the upcoming R2 model, it also faces tightening profit margins and policy headwinds. Still, the EV maker expects record Q3 deliveries as buyers race to secure EV tax credits before they expire at the end of September.
Here’s why it matters:
The performance of EV startups like Rivian offers dealers key insights into inventory trends, buyer behavior, and the stability of supply chains. The rare earth shortages and production halts could affect availability, pricing, and consumer confidence in EVs—especially those sold through nontraditional models. Rivian’s push for record deliveries before tax credit expiration also highlights how timing and government policy continue to influence demand surges that dealers can plan around.
Key takeaways:
- Wider-than-expected Q2 loss
Rivian posted a Q2 adjusted loss of $0.80 per share—missing analysts’ estimates—citing lower production volumes and reduced credit revenue. - Supply chain disruptions increase costs
Chinese export restrictions on rare earths led to an 8% increase in cost per vehicle, raising Rivian’s production expenses to $118,375 per unit. - Regulatory credit revenue Is drying up
The rollback of penalties for emissions standards has slashed demand for regulatory credits, weakening a crucial revenue stream for Rivian. - Temporary production halts ahead
A planned three-week production shutdown in September will help Rivian integrate new components for its upcoming R2 SUV launch. - Q3 delivery surge expected before tax credit ends
Rivian anticipates record Q3 deliveries as consumers rush to purchase EVs ahead of the federal $7,500 tax credit expiration at the end of September.


