Ricky Lopez on driving more Hispanic car buyers to your website and dealership
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
Hispanic
Impactful ways to tap into the Hispanic market | Americans Want More Fuel Efficient SUVs and Trucks | Service Department Analysis Paralysis
On today's CBT Newscast for Wednesday, July 12th, 2017:
Several impactful ways to tap into the Hispanic market
Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics...
Why reaching out to Hispanics is important
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one...
Are you hesitant about tapping into certain markets because you think it won’t be profitable?
Tapping into an overlooked market because of a language barrier...that would not stop some dealership groups...including AutoNation (the largest automotive retailer in the U.S.) and it certainly wasn’t going to...
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