Ricky Lopez on driving more Hispanic car buyers to your website and dealership

A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, “they lead in adoption of new devices. They are power uses of mobile and over-index in video consumption.” That post was from 2014. Think about how big the numbers are today. Still, Hispanics are somehow vastly under-served by auto retailers. Ricky Lopez, CEO of Hispanic Ad Agency, recently told CBT that if your dealership is looking to engage with Hispanic and Latino customers and you’re not sure where to start, the CRM would be a great place.


  1. It’s great to see CBT giving exposure to those serving the Hispanic Community. Actually back in 2015 CBT had me on the show talking about this topic (2 years ago) and we’ve still been serving dealers to help them connect with Spanish Speaking Buyers. See the episode here https://cbtnews.com/auto-marketing-now-episode-17/

    More people aren’t reaching out because they don’t know that there are companies like ours, BDA Spanish, that can help them. We list dealers inventory on https://buscadordeauto.com and we even have a program where Dealers can list their inventory free for 60 days.

    If dealers want to market to Hispanic buyers in Spanish they can reach out to us and get a free Hispanic Buyer Local Market Analysis at http://bdaspanish.com


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