TSLA316.06010.76%
GM53.4001.06%
F11.4700.2078%
RIVN14.0100.19%
CYD23.430-0.1%
HMC33.110-0.48%
TM188.490-3.17%
CVNA332.1206.03%
PAG175.0204.22%
LAD312.9403.16%
AN203.2503%
GPI436.52020.46%
ABG237.6605.09%
SAH78.8103.38%
TSLA316.06010.76%
GM53.4001.06%
F11.4700.2078%
RIVN14.0100.19%
CYD23.430-0.1%
HMC33.110-0.48%
TM188.490-3.17%
CVNA332.1206.03%
PAG175.0204.22%
LAD312.9403.16%
AN203.2503%
GPI436.52020.46%
ABG237.6605.09%
SAH78.8103.38%
TSLA316.06010.76%
GM53.4001.06%
F11.4700.2078%
RIVN14.0100.19%
CYD23.430-0.1%
HMC33.110-0.48%
TM188.490-3.17%
CVNA332.1206.03%
PAG175.0204.22%
LAD312.9403.16%
AN203.2503%
GPI436.52020.46%
ABG237.6605.09%
SAH78.8103.38%
Dealers' #1 source for auto industry news, content, coaching & analysis

Ram rolls out industry-leading 10-year truck warranty

The new limited powertrain warranty is designed to align with buyer financing trends and enhance brand loyalty.

Ram is launching a 10-year/100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans, making it the best in the full-size truck segment, the company announced this week. The new warranty applies to gas-powered models sold in the United States, excluding battery-electric vehicles and fleet sales.

The coverage includes major components such as the engine, transmission, transfer case, driveshafts, differentials, and axles. It is available to original owners who purchase or lease through retail or business channels.

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“Everything is more expensive, and trucks are certainly no exception,” said Ram CEO Tim Kuniskis in the company’s recent press release. “Truck buyers are financing purchases for longer periods of time, with nearly 80% of new truck loans exceeding five years. Our customers are making a long-term investment in Ram, and with America’s best full-size truck limited powertrain warranty, Ram is making a stronger and longer commitment to our customers.”

The warranty initiative is part of Ram’s 18-month turnaround strategy and includes 25 product announcements. Ram is also launching this initiative to regain market share after experiencing a 38% sales drop since 2019. Kuniskis indicated that if customers respond positively, they may extend the warranty beyond 2026.

Ram’s move comes as longer vehicle loan terms have become the norm. Edmunds reports nearly 20% of new car loans are now 84 months, while over two-thirds fall between 60 and 75 months.

Although some automakers, like Kia, offer similar warranties, this unprecedented offer stands out in the full-size truck segment. Ford, GM, and Toyota currently dominate this market, providing five-year/60,000-mile powertrain coverage on their comparable models.

In addition to the warranty, Ram has refreshed its light-duty and heavy-duty pickups for 2025, introduced new sport truck variants, such as the Ram 1500 RHO, and updated its 2025 Chassis Cab line to support commercial buyers and upfitters.

Backed by Stellantis’ Pro One commercial vehicle organization, Ram continues to focus on product strength, commercial capability, and electrification to remain competitive in a shifting truck market.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is known to cover the latest developments impacting automotive retailers, manufacturers, and industry professionals. Based in Atlanta, Georgia, Jaelyn brings a journalistic focus to key trends shaping the retail automotive landscape, including dealership operations, evolving consumer behavior, EV adoption, and executive leadership strategies.

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