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Blowing Off Bad Online Reviews: A Strategy You Can’t Afford
Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH
When dealing with...
Off the Hook
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get...
Driving Bottom Line Profits While Maintaining Integrity
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...
CBT News – March 30, 2015
On today's show:
- President of the Colorado Auto Dealers Association, Tim Jackson, discusses the trends to watch out for at the Innovative Dealer Summit
-...
CBT News – March 23, 2015
On today's show:
- Chart Your Course International President Greg Smith explains how your company culture can drive customer satisfaction
- Daily Tune-up with Mark Tewart...
CBT News – March 19, 2015
On today's show:
- Sales coach and motivator Victor Antonio explains why you shouldn't rely on training to become the best at what you do
-...
The Next Wave of Digital Marketing
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital...
Meet 2015 NADA Chairman Bill Fox
Bill Fox, who represents New York’s franchised new-car dealers on the NADA board of directors, will be sworn in as the organization’s chairman at...