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Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership...
Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
El Patronn tells CBT about His Upcoming Game Changer Conference
On today’s show, we’re pleased to welcome back Rudy Tremenio, otherwise known as Mr. El Patronn, Managing Partner at Brooklyn Mitsubishi.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hey...
Week In Review: How to Capitalize on Summer Incentives and Attract...
CBT News Week In Review for Friday, May 31st, 2019:
How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom - Brian Moody,...
April’s Auto Sales: Upswing in Luxury Vehicle Demand
March was deceptively positive. The month had a slightly stronger showing than analysts originally predicted. While most automakers floundered, the month ended with a...
How to Reduce Your Dealership’s Paid Search Advertising Waste – James...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
Dealership Statistics That Every Dealer Should Know
It’s so easy to get caught up in the daily grind of the workday at your dealership. Each day brings new opportunities to improve...
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
F&I At Their Fingertips: Millennials Prefer the Auto lending Process Online
The Tide is Changing For Millennial Car Buyers
80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000...
Daily Newscast: Mark Fields, Subprime market “not a bubble” | Challenges...
In Today's CBT Newscast for Tuesday April 18, 2017:
Mark Fields: Subprime market "not a bubble" right now
In this interview from CNBC at the recent New York...