CBT News Week In Review for Friday, May 31st, 2019:
How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom – Brian Moody, Autotrader
Memorial Day is filled with perks and incentives. This holiday signifies the start of summer sales, but even with incentives and a strong economy, dealers are still struggling to get customers into showrooms. Here to talk more on the subject is Brian Moody, Executive Editor at Autotrader. Moody discusses a variety of ways in which dealerships can entice consumers into the showroom throughout the summer, and gives feedback and perks that are important to highlight for interested customers. To learn more about these strategies and how to best capitalize on summer incentives watch the full interview. Watch Now
Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken, CX Expert and Best Selling Author
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we told you that customers don’t always want to be surprised? In this segment, we talk to Shep Hyken, customer experience expert and New York Times Best-Selling author of “The Amazement Revolution”. Shep discusses a recent article he published entitled, The Difference Between “Surprise and Delight” and Just “Delight”. Watch Now
How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow
Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition? Here to discuss digital retailing in more detail is Tim Cox, Senior VP of Sales and Co-Founder at CarNow. Tim gives us his own perspective on digital retailing and explains exactly what it is and what about it dealers should be paying attention to. Additionally he discusses trends within digital retailing as well as what consumers are saying about it. To hear more on these topics check out the full interview above. Watch Now
How F&I Expert Rick McCormick Found His Niche in the Most Unlikely Place
Recently, Rick McCormick joined CBT’s Jim Fitzpatrick in the studio. Rick is the National Account Development Manager at Reahard & Associates, a business that provides custom-tailored in-dealership F&I training programs and consulting services that help to increase a dealership’s F&I income. Rick discusses his past work as a clergyman and how it affects his F&I training techniques today, and the similarities that he has discovered related to the skills needed for each line of work. Watch Now
