TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%

New Toyota chief refuses to abandon hydrogen, will improve supply chain

Koji Sato is promising to continue Toyota's hydrogen focus, despite criticisms against outgoing CEO Akio Toyoda for embracing the technology
Koji Sato Hydrogen

Image source: Toyota

Incoming Toyota CEO Koji Sato says he will continue to prioritize hydrogen as an alternative fuel source, even as the automaker ramps up electric vehicle production.

In addition to his support for hybrid vehicles, outgoing chief Akio Toyoda was also a major proponent of hydrogen as an alternative to fossil fuels. However, his preference for the two technologies and indifference towards electrification earned him considerable backlash from critics, who argued that the hesitation on EVs would cause the automaker to fall behind its competitors. These fears were seemingly well-founded, as Toyota failed to introduce an electric product on an international scale until last year, leaving it disadvantaged in a market which is seeing rapid growth.

Sato, who is set to replace the CEO on the first day of April, has backtracked this sentiment while promising to re-energize the company’s EV initiatives. However, while many had hoped the new chief would throw the entirety of the brand’s resources behind electrification, he has instead promised to maintain and even expand Toyota’s hydrogen focus. “We want to ensure that hydrogen stays a viable options,” he commented, adding that the automaker needed “a production and transport supply chain.”

Sato made the remarks at a race in which Toyota had hoped to compete with a new hydrogen fueled race car. However, since the vehicle had caught fire during a test run one week before, it was not present at the event. However, a company spokesperson noted that “hydrogen was not the cause of this problem…Rather, it was the insufficient consideration of our design work. Whatever fuel we used could have leaked and caught fire.”

Read More
More from Articles
Fed holds interest rates steady as auto loan costs stay high

Fed holds interest rates steady as auto loan costs stay high

- October 29, 2026
On the Dash: Fed votes to hold key interest rate at 3.75% to 4.00%, with two officials dissenting in favor of a hike. Auto loan costs keep climbing; J.D. Power...
Ford raises 2026 profit outlook despite higher costs and truck production challenges

Ford raises 2026 profit outlook despite higher costs and truck production challenges

- October 29, 2026
On the Dash: Ford raised the lower end of its 2026 adjusted operating profit guidance by $500 million to $10.5 billion, keeping the upper end at $11 billion. The automaker...
Beyond digitization: Why title integrity matter to dealership risk and compliance

Beyond digitization: Why title integrity matters to dealership risk and compliance

- October 29, 2026
As automotive retail becomes increasingly digital, dealerships face a growing challenge: ensuring that faster transactions do not introduce greater financial and compliance risks. Vehicle titling remains a critical vulnerability. Incomplete ownership...
Toyota global sales and production fall for third straight month

Toyota global sales and production fall for third straight month

- October 29, 2026
On the Dash: Toyota's global sales fell 2.2% year over year to 860,107 vehicles in September, and production declined 3.2% to 889,079 vehicles, extending both measures to a third straight...

Add us as a preferred source on Google

CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.