A Culture Of Flexibility And Short-Term Contracts If a consumer were given a choice to decide the next big subscription service boom, what would they choose? In the mid-2000s, Netflix disrupted the movie rental industry by offering consumers the chance…

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2 COMMENTS

  1. Hate to break this to you but the first Subscription Car service was Cox Automotive’s Flexdrive- started over 2 years before BOOK.

  2. Thanks so much for letting us know about this Patrick. We were primarily focusing on the manufacturer subscription car services market in this article, but if we do one concerning non-manufacturer subscription services we will surely include this information.

    Thanks!

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