At the 2025 NADA Show in New Orleans, CBT News anchor Jim Fitzpatrick caught up with Lori Wittman, President of Retail Solutions at Cox Automotive, who shares exciting updates from Cox Automotive’s Retail 360 platform and its innovative tools for dealers. Wittman discussed how these solutions are streamlining operations and enhancing customer experiences, positioning dealers for success in the year ahead.
Key Takeaways
- Wittman highlighted the success of Cox Automotive’s AI-powered Retail 360 platform, which connects vast consumer data to improve dealership efficiency and customer satisfaction. The platform offers seamless, omnichannel experiences for consumers, allowing them to start and stop their car-buying journey at any point—whether at home or in-store.
- She also unveiled Cox Automotive’s latest tool under its vAuto product line: Intelligent Appraisal. This tool standardizes trade-in valuations, providing dealers with consistent appraisals and fostering greater transparency with customers, which in turn builds trust.
- Wittman also shared insights from Cox Automotive’s dealer sentiment and car buyer studies, noting rising dealer optimism fueled by slightly lower interest rates, increased consumer satisfaction with dealerships, and a projected 3% rise in new car sales. She emphasized the growing focus on improving service experiences through features like texting and video diagnostics, ensuring profitability in both sales and service departments.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
