Mazda is wrapping up a phenomenal sales year, breaking a record set in 1986, and is on track to deliver over 420,000 vehicles in 2024. Which is a stunning 16% increase year over year. Kelley Blue Book projected that new car sales in the U.S. market will grow by 2.3% in 2024 to 15.9 million vehicles.
Mazda is shattering expectations and driving sales, all without a fully electric vehicle (EV) in its lineup.
The automaker’s success marks a significant improvement from 2019, when it hit a six-year low of 278,552 units. Its sales volume has outperformed luxury brands like BMW and Mercedes-Benz, though it still trails behind competitors such as Subaru, Kia, and Nissan.
This momentum isn’t expected to slow down anytime soon. Tom Donnelly, president of Mazda’s North American operations, forecasts that the automaker will deliver 450,000 vehicles in 2025, continuing the upward trajectory.
Mazda’s sales growth has been fueled by consumer demand for its hybrid crossovers, particularly the CX-5, CX-50, and CX-30. The CX-5 remains Mazda’s biggest seller in the U.S. and is due for a makeover within the next two years.
While the automaker remains committed to the hybrid market, it’s taking a cautious approach toward EVs. Mazda plans to develop a new in-house hybrid system to expand its offerings before launching its first fully electric vehicle by 2027. This approach reflects Mazda’s long-term strategy to innovate while cautiously navigating the shifts in consumer preferences and market trends.
