We’re almost a month away from wrapping up 2017, and maybe your dealership didn’t achieve the measurable results it wanted to drive additional profit in every area of your dealership. At the automotive analytics and attribution summit, Max Steckler, VP of Global Product Solutions with CDK Global, says whether you have one store or more than ten, it’s all about execution in your digital marketing.
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Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...