From inventory and pricing to EVs and tariffs, Crystal Massie, general manager at Marine Chevrolet in North Carolina, joins us on today’s episode of Inside Automotive to provide a detailed look at current market trends, dealership operations, and successful strategies as the automotive industry heads into the second half of 2025.
According to Massie, she reported steady demand for both new and used vehicles, noting that inventory levels for new cars have stabilized while used vehicle prices stay competitive. She emphasizes the importance of sourcing late-model SUVs, trucks, and high-demand vehicles, often from the dealership’s service drive, auctions, or trade-ins, ensuring each vehicle meets Marine Chevrolet’s safety and quality standards.
Additionally, she notes that fixed operations remain strong at the dealership. “Tires are incredibly important for retention,” Massie said. While tire sales are not a major profit driver due to price-match guarantees, they provide opportunities to sell additional services or vehicles and encourage repeat business for maintenance.
Budget-conscious military families in the region continue to face ongoing challenges. With new vehicle prices averaging nearly $49,000, Massie emphasized that affordable used cars are still a crucial option for many buyers. Although EVs are gaining popularity nationwide, they remain relatively uncommon locally due to limited charging stations, range concerns, and high costs. She also mentioned that the reduction of federal tax credits might hinder their adoption further, although upcoming military infrastructure funding could encourage more EV adoption in the future.
“We just have to really concentrate on the things that we can control.”
Massie underscores the importance of leadership and team growth for dealership success. She stresses mentoring new talent, especially women, and building confidence to promote long-term retention and enhance customer experience. Additionally, she emphasized operational efficiency, customer trust, and transparent buying processes.
Looking ahead, Massie said Marine Chevrolet is doubling down on inventory management, improving vehicle turn, and investing in team development. She also stresses the dealership’s commitment to community collaboration, noting that partnerships with local businesses and organizations strengthen the store’s impact beyond sales.
With steady operations, strategic planning, and a focus on controllable factors, Massie remains confident in navigating market uncertainties while delivering a strong customer experience.
