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J.D. Power: product specialists improve customer satisfaction

Auto dealers who spend more time explaining new technology features to buyers have more-satisfied customers, according to a new J.D. Power survey.

The 2016 U.S. Sales Satisfaction Index Study released Thursday found that as vehicles become more complex, car buyers need assistance from product specialists to learn how to operate all the features.

The findings follow a trend. In last year’s study, J.D. Power found that dealers that use tablets, computer displays or gadgets in the sales process yielded higher satisfaction than dealers who didn’t.

Source: The Detroit News

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