Wednesday, July 6, 2022
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Is your car dealership utilizing its ‘acres of diamonds?’

On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology Sales Training, discusses “acres of diamonds.” The concept of acres of diamonds is the idea that everything you need, is often right below the surface in your own backyard. Many of the challenges or growth opportunities you are faced with are usually […]
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Jonathan Dawson
Jonathan Dawson
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. For 14 years, he has been helping dealerships and sales teams improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales methods are more effective than others. Salespeople and managers who understand why a technique works become more educated, empowered and effective.

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