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Is your car dealership utilizing its ‘acres of diamonds?’

On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology Sales Training, discusses “acres of diamonds.” The concept of acres of diamonds is the idea that everything you need, is often right below the surface in your own backyard.

Many of the challenges or growth opportunities you are faced with are usually beneath the surface. Dawson encourages you to think about the areas of the dealership that need to grow, and think about how that expansion can be made possible? These areas could be systems, processes, or creative resources. Ask yourself, what are some areas you can improve in? Afterwards, take those items to your team. Give them the opportunity to weigh in on the issue. There are so many opportunities to enhance your dealership.

Related: Available training opportunities for fixed ops managers

employeesIt’s likely that the answer to your question or the solution to your problem is already among your staff. It can be in that specific person or someone they know. Dawson recommends you ask your team, what are some of your current interests and hobbies, areas of discipline, or passions that may add value to the team? Start thinking about ways to allow the resources within your dealership to be utilized for the advantage of your people.

These values bring an outlet to the person who has a gift. The gift is then shared and those who receive it can improve and grow. Each employee is a ‘diamond in your own backyard.’ Dawson encourages you to think about the areas you would love for someone to bring in as a gift. Then, ask your team who has the gift that could provide the answer to your problem. This isn’t about profit or sales, but about finding those diamonds in your own backyard.

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Jonathan Dawson
Jonathan Dawson
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. For 14 years, he has been helping dealerships and sales teams improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales methods are more effective than others. Salespeople and managers who understand why a technique works become more educated, empowered and effective.

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