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Tag: eCommerce

digital retailing

Should dealers consider a separate digital retailing brand for their used...

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With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be...
merchandising

6 helpful tips for effective online vehicle merchandising

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With online selling and buying at an all-time high, businesses across all industries must find ways to be more successful in online inventory merchandising....

How auto dealers can maximize profits with fewer new car sales

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If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are new vehicles. In fact, most people are opting to buy used cars rather than buy brand new ones. The average age of vehicles on the road is around 12 years. What’s […]
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Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
search

Can’t close the sale? It’s a search problem

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Companies across every industry are trying to enhance their online presence in order to boost brand awareness and drive sales. Ecommerce merchants have a particularly unique customer journey that requires a lot of digital maintenance. The automotive industry is no different. Car and auto parts consumers who are accustomed to e-commerce price transparency and shopping […]
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dealer

How software innovation companies are reimagining automotive retail

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to discuss the massive movement and investments into software companies that help reimagine automotive retail. Perry says A2Z is helping dealers holistically transform the customer buying experience in the sales process into […]
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customer

3 ways to market your parts department

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If you’re CVS, Walmart or Costco, people stop by for random things anytime you’re open. And the traffic is high. But, as a dealership parts department, no one is stopping to walk through your parts to browse the shelves – even if you let them past the counter. Customers don’t need you until they need […]
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ecommerce

Why eCommerce is here to stay post-pandemic

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In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains due to the Covid-19 pandemic, the automotive industry was forced to shift its focus to optimizing every revenue stream that could close the gap on […]
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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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Cox Automotive

Cox Automotive and Penske jointly develop automated vehicle retailing platform for...

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Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining us today to discuss this development,...