Thursday, September 16, 2021
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customer

3 ways to market your parts department

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If you’re CVS, Walmart or Costco, people stop by for random things anytime you’re open. And the traffic is high. But, as a dealership parts department, no one is stopping to walk through your parts to browse the shelves – even if you let them past the counter. Customers don’t need you until they need […]
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ecommerce

Why eCommerce is here to stay post-pandemic

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In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains due to the Covid-19 pandemic, the automotive industry was forced to shift its focus to optimizing every revenue stream that could close the gap on […]
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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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Cox Automotive

Cox Automotive and Penske jointly develop automated vehicle retailing platform for...

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Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining us today to discuss this development,...
delivery

How Dealers Can Meet The Delivery Demands Of Their Digital...

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On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and delivery, storage, compliance, and much more. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I’m Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Digital retailing, it’s right […]
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Adding Vehicle Profit

How to Add $2,000 Profit per Vehicle

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Let Buyers Do It at Home Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework—ranging from 11 to 17 hours—before they contact a dealership. Not surprisingly, a lot of that research happens on […]
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Hiley Automotive

Scott Turner: Director of E-Commerce for Hiley Automotive Group talks about...

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  The Hiley Automotive Group has three dealerships in the northern Alabama town of Huntsville, including Hiley Mazda Huntsville, Hiley VW Huntsville and Audi Huntsville....