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Amazon Ads electric cars

Marketing tips for electric cars and alternative-fuel auto advertisers

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From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...
dealers/ dealerships

Effectively competing with internet-based dealers

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The automotive industry from previous decades is almost unrecognizable from its current state. Fast-forward 50 years from now, and it will be unrecognizable again....
connected consumers automotive

Understanding automotive connected consumers | Amazon Ads

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As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future...
Facebook Marketplace

New Facebook Marketplace rule restricts business pages from listing cars

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Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support...
merchandising

6 helpful tips for effective online vehicle merchandising

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With online selling and buying at an all-time high, businesses across all industries must find ways to be more successful in online inventory merchandising....
digital retailing

Should dealers consider a separate digital retailing brand for their used...

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With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be...

How auto dealers can maximize profits with fewer new car sales

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If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are...
Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
search

Can’t close the sale? It’s a search problem

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Companies across every industry are trying to enhance their online presence in order to boost brand awareness and drive sales. Ecommerce merchants have a...
dealer

How software innovation companies are reimagining automotive retail

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to...