How this Calif. dealer principal is acclimating to current auto industry challenges

Many car dealers we’ve spoken to recently, say they are experiencing record sales and profits in today’s market. On today’s show, we check in on the West Coast with Hilary Haron, owner of Haron Motor Sales in Fresno, California.

Haron begins the conversation by discussing her new role as the National Automobile Dealers Association Board of Directors At-Large West. Haron says, she wants to make sure that dealers’ voices are heard and that dealers have what they need to thrive.

Haron adds that she sees herself as the current average consumer. Customers aren’t coming to the showroom for dealers to sell them something. They’re coming to the showrooms knowing what they want. She says they have a little work to do overall, but dealers are embracing it well.

In regards to the chip shortage, Haron says it has been a struggle, but across the industry, manufacturers are allowing dealerships to order what they want and they will deliver. The chip shortage has sped up the timeline. She says, they definitely need more vehicles than they currently have.

One significant challenge Haron currently faces is staffing good employees. She hopes to see more people start to reenter the workforce in the coming months. With the holidays coming up, Haron believes people may want to get new jobs and save some money.

Haron ends the conversation by discussing the upcoming 2022 NADA show. She says, she cannot wait and believes Vegas is the perfect place to put on the type of show that NADA is planning.

For more information visit: show.nada.org

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