Your #1 source for auto industry news and content


How this Calif. dealer principal is acclimating to current auto industry challenges

Many car dealers we’ve spoken to recently, say they are experiencing record sales and profits in today’s market. On today’s show, we check in on the West Coast with Hilary Haron, owner of Haron Motor Sales in Fresno, California.

Haron begins the conversation by discussing her new role as the National Automobile Dealers Association Board of Directors At-Large West. Haron says, she wants to make sure that dealers’ voices are heard and that dealers have what they need to thrive.

Haron adds that she sees herself as the current average consumer. Customers aren’t coming to the showroom for dealers to sell them something. They’re coming to the showrooms knowing what they want. She says they have a little work to do overall, but dealers are embracing it well.

In regards to the chip shortage, Haron says it has been a struggle, but across the industry, manufacturers are allowing dealerships to order what they want and they will deliver. The chip shortage has sped up the timeline. She says, they definitely need more vehicles than they currently have.

One significant challenge Haron currently faces is staffing good employees. She hopes to see more people start to reenter the workforce in the coming months. With the holidays coming up, Haron believes people may want to get new jobs and save some money.

Related: NADA Show Committee Chairman Scott Dube discusses plans for 2022 event in Vegas

Haron ends the conversation by discussing the upcoming 2022 NADA show. She says, she cannot wait and believes Vegas is the perfect place to put on the type of show that NADA is planning.

For more information visit:

Did you enjoy this interview with Hilary Haron? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.


CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners