Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
As a manager, you probably recognize that team building is important. The approach to teambuilding can be difficult, however. Teambuilding exercises seem to be so cliché. Anybody who has been...
2016 was the start of the sports-utility-vehicle and crossover takeover, and 2017 represented the complete infiltration. Consumers were interested in vehicles that were larger, roomier, and outfitted with technology features...
At the age of 23, Casey Copeland was on an upward trajectory as an entrepreneur. Then in 2007 when the economy crashed, the online retail marketplace he had developed deteriorated...
While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the...
The word ‘team’ brings out a reaction from people. Most people would be thrilled to play on their favorite NFL or baseball team, become a member of a NASCAR team...
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
2017’s auto sales have been a wild card compared to the previous two years. 2015 and 2016 ended on high notes with over 17 million units sold. Ultimately, 2016 became...
Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in...