CBT News Week In Review for Friday, October 12th, 2018:
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even larger growth. Joining Jim Fitzpatrick on CBT News today is Sarah Vantine, Fixed Operations BDC Director for Scott Clark Auto Group out of Charlotte, NC. Sarah has built their service BDC from scratch, and her team has produced a 15 percent increase across three dealerships. Watch Now
Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies that demonstrate a commitment to a social cause. In this segment, CBT’s Jim Fitzpatrick sits downs with Jody DeVere, CEO of AskPatty.com, an online interactive training platform, to tell us how your dealership can benefit from cause marketing.Watch Now
Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile, Motorcars Honda
Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut, especially as the industry is seeing new car profitably drop nationally by an estimated $432. Here to discuss how you can build out a successful alternative for revenue and benefits that would follow is Trevor Gile, Managing Partner of Motorcars Honda out of Cleveland Ohio.Watch Now
7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard Bryan
Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team…easier said than done, right? On today’s show, CBT’s Jim Fitzpatrick chats with Richard Bryan, international speaker, author, and business owner, to discuss the hiring process and how to bring top-notch talent to your dealership.Watch Now
