TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%

Headlines

video strategy

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing

- August 19, 2019
 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new...
Sales & Marketing Auto News
parents

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their Teen Drivers

- August 16, 2019
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in...
Sales & Marketing Articles
digital retailing

Are Digital Retailing Tools Promising More Than They Can Deliver?

- August 15, 2019
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember...
Sales & Marketing Auto News
Sokal

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising

- August 15, 2019
 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world. As a speaker at...
Sales & Marketing Auto News
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

- August 15, 2019
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey...
Daily Automotive News Auto News
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
Sales & Marketing Auto News
interest rate

What the Fed Interest Rate Cuts Mean for the Auto Retail Industry

- August 14, 2019
On July 31, the Federal Reserve lowered its interest rate for the first time in over a decade. Now set at between 2 percent and 2.25 percent, the rate was...
Daily Automotive News Auto News
memorable customer moments

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’

- August 14, 2019
 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about...
Sales & Marketing Auto News
F&I manager

Signs That It’s Time to Fire Your F&I Manager

- August 13, 2019
‘We have to let you go. Clean out your desk and hand in your keys’. There isn’t a manager on the planet that has not dreaded having to say those words...
Management & Leadership F&I
Hugh Hathcock

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity

- August 13, 2019
   After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail veteran Hugh Hathcock knew he wasn’t...
Fixed-Ops Auto News

Latest Articles

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Rising gas prices push shoppers toward hybrids and used vehicles
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CBT News
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