Your #1 source for auto industry news and content

Glenn Pasch on the Need for Dealers to Focus on Digital Retailing

Today on – Wednesday, April 22nd, 2020:

Glenn Pasch on the Need for Dealers to Focus on Digital Retailing
On today’s show, we welcome back CEO of PCG Digital and friend of the network, Glenn Pasch. Jim and Glenn talk about why it’s so important for dealers to use this time to focus on digital retailing, how dealers can keep up with competition like Carvana, and more.

Glenn PaschIs It the Time for an Industry Overhaul?
Everyone is on an unexpected and steep learning curve. Responding to an abrupt change in the automotive retail environment is a challenge that dealers are meeting nationwide in varying capacities. Whether it’s embracing at-home test drives or online sales, to service department pick-ups and drop-offs, no one is doing business the way it was six weeks ago. An idea slowly taking hold in the automotive industry is that things will not go back to the way they were very soon – perhaps ever. Read More

Glenn PaschWhy Did it Take a Pandemic for Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation with the quarantines or stay-at-home orders in some states many dealers have had to shut the sales floor, or even their entire dealership. Despite this, dealers and OEMs are seeing customers researching cars online or reaching out to the dealers who are closed to discuss a certain vehicle. He told me his phones are ringing from dealers who once pushed off the idea of digital retailing in a desperate effort to grab the attention of the shoppers sitting at home. Read More

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Latest Articles

From our Publishing Partners