On March 26, Genesis offered a sneak peek into what lies ahead for the rapidly expanding luxury brand with the Neolun, a brand-new, large, all-electric concept vehicle, ahead of the New York Auto Show.
The electric SUV will serve as a beacon to the brand’s technology with “Innovation that exceeds conventional standards,” according to the company.
The full-size SUV’s streamlined body is lit up by long, horizontal headlights and taillights that are more modern than those on the brand’s existing EVs. The Neolun’s paint job is a rich, glossy shade that combines Majestic Blue and Midnight Black.
Genesis NeoLun interior
With only two rows and luxurious captain’s chairs on the second row, the cabin is roomy. A special heating system has heating films on the floor, seatbacks, console sides, door trims, and dashboard. This system effectively disperses heat throughout the vehicle rather than forcing it out of the dash vents. Furthermore, the manufacturer claims that the sound system has an “advanced” configuration with tweeters, midrange speakers, woofers, and subwoofers arranged in a way that creates an “immersive audio experience.”
Compared to many other concepts with door-to-door screens, Neolun’s interior design features a minimalistic approach. The Neolun’s name comes from the Greek “neo,” which means new, and the Latin “luna,” which means moon. The SUV has a huge center screen with physical buttons beneath it, as well as a control panel and knob to the driver’s right.
Genesis stated in an email that the Neolun Concept showcases the brand’s future vision and demonstrates the direction the company is taking in terms of product, design, and technological advancement.
Automakers frequently use concept vehicles to gauge customer interest or demonstrate a vehicle or brand’s future direction, but they aren’t typically marketed to consumers
