TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


Ford Bronco

The Dyrt and Ford Bronco launch donation-matching campaign to support volunteer search and rescue teams nationwide.

The Dyrt and Ford Bronco partner to support Search and Rescue teams nationwide

- February 19, 2026
PORTLAND, Ore., Feb. 19, 2026 /PRNewswire/ -- The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., and Ford Bronco have joined...
Press Releases Articles
Ford Bronco vs. Jeep

Ford Bronco sales narrow gap with Jeep Wrangler

- February 8, 2023
The Ford Bronco is swiftly catching up to the Jeep Wrangler in terms of sales, even though it hasn't yet done so. This is excellent news for Ford as well...
Articles Headlines

Botched Bronco reservation shows why signed sales agreements are so important

- October 25, 2021
A custom order for a new Ford Bronco went sideways for both the customer and the dealership. According to a lengthy forum conversation on Bronco6G.com, a poster by the moniker...
Sales & Marketing Articles
Motor Bella

Motor Bella kicks off this week—Here’s a look into this new type of car show

- September 24, 2021
This week, the M1 Concourse in Pontiac, Michigan is abuzz with activity as the first-ever Motor Bella outdoor event kicks off, with the highly anticipated auto show featuring 350 vehicles...
Daily Automotive News Articles
ford bronco

Ford Bronco begins rolling out of assembly plant

- June 16, 2021
After months of delays, the new Ford Bronco is finally going to make its way to dealers. Around 100,000 customers who placed pre-orders have been waiting almost six months past...
Articles Sales & Marketing
auto industry

CBT Automotive Newscast: August 14, 2020

- August 14, 2020
Today's Featured Interview: Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6 Months Prime Automotive Group was growing tremendously before the COVID-19 outbreak. CEO Todd Skelton was...
Daily Newscast Headlines
automakers

Automakers Get Creative with Highly Anticipated Vehicle Debuts

- July 20, 2020
Amidst COVID-19 concerns domestic automakers from Ford to Dodge to GMC are debating whether to post-pone their highly anticipated product announcements or to debut them in an online setting. Following...
Daily Automotive News Auto News
automotive newscast

CBT Automotive Newscast: July 15, 2020

- July 15, 2020
Today's Featured Interview: DealerPRO Training CEO Don Reed on Rebooting Your Fixed-Ops Department: With a shortage of technicians, strained advertising budgets, and a national pandemic, it can be tricky for dealers to...
Daily Newscast Headlines

Latest Articles

Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
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Porsche sells Bugatti Rimac stakes as it shifts focus to gas, hybrid models

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%
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Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%

Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
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Toyota Mobility Foundation names innovators in clean freight as Detroit winners of Global Sustainable Cities Challenge

Baumann Auto Group
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Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

Ford doubles down on U.S. assembly as trade policies shift industry strategy
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Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 04/24/26

Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
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Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
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New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
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2026 Subaru Outback: Rugged evolution meets everyday practicality

Autonomous
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Autonomous future back in focus as Waymo expands, Uber reinvests billions


CBT News
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