On the Dash:
- Ford is offering lower interest rates to subprime borrowers to boost F-150 sales.
- Subprime buyers normally face much higher APRs, making new trucks less affordable.
- The promotion is temporary, running through the end of the month to drive quarter-end sales.
In an effort to accelerate sales of its popular F-150, Ford is offering lower interest rates to subprime borrowers with weak credit scores, according to The Wall Street Journal.
Suprime borrowers, defined as individuals with FICO scores below 620, are considered higher-risk borrowers and typically face higher interest rates. Experian data shows that subprime borrowers paid APRs of nearly 16% in the second quarter of 2025, compared with about 5% for borrowers with stronger credit. With the average cost of a new vehicle reaching an all-time high of around $49,000, coupled with high interest rates, this creates a significant barrier for these buyers.
The promotion is available through the end of the month and aims to boost F-150 sales before the quarter closes. Ford’s finance arm is supporting the program, allowing subprime buyers to receive rates similar to those offered to higher-credit consumers. Loans under the promotion can extend up to 84 months, helping make monthly payments more manageable despite rising average loan amounts.
The F-150 starts around $39,000, with the most expensive trim approaching $80,000. The model remains the nation’s best-selling pickup, accounting for nearly 40% of Ford’s sales so far this year. The promotion reflects the automaker’s willingness to take on additional risk to overcome affordability challenges and boost sales.
