Wednesday, July 6, 2022

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact

When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one of the first departments to have strong budget cuts was marketing. However, as sales continue to rebound, many dealers are back to their pre-COVID ad […]
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