Why your dealership will benefit from this brand’s experience center idea

In an age when the buzz is about “virtual test drives” and buying cars without setting foot in a dealership, Porsche has embarked on a $60-million experiment here in hopes that some serious time behind the wheel will turn skeptics into believers.

The Porsche Experience Center opened in this Los Angeles suburb last week, a place where prospective buyers and Porsche owners will have the freedom to drive their cars in a way that lets them see their full potential over 4.1 miles of track.

The 53-acre center is aimed at fulfilling this core belief in a way no ad or sales pamphlet can: that the driving pleasure and aural delights of its sports cars and SUVs must be experienced to be fully appreciated.

Source: USA Today