Why this dealer uses high schoolers to help explain technology features

A relatively new job position at many car dealerships is gaining importance as vehicles become more technologically sophisticated, according to the J.D. Power 2016 U.S. Sales Satisfaction Index Study.

Product specialists help car buyers understand how to use various on-board technological features. The more owners know how to do that, the happier they are with the purchase, and vice versa, the customer survey says.

The study says 24% of luxury-vehicle owners and 16% of mainstream-vehicles owners this year worked with both a salesperson and a product specialist when buying or leasing a new car. That’s up from 19% and 15%, respectively, two years ago.

Source: Wards Auto