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David Allison challenges dealerships to move beyond customer stereotypes
Dealers often rely on age, income, credit scores and other demographic information to understand their customers. However, those measurements may overlook the most important factor behind a buying decision: what...
The negotiation skills that can improve dealership sales conversations
Overcoming a customer's objection starts with understanding what is driving it. Kyle Vowinkel, Former FBI Crisis Negotiator and Author of Shaping Chaos, joins CBT Live to discuss how asking better...
Don’t let old beliefs cap your own sales, use AI to break out of your zone
AI is changing how dealerships sell, yet many stores still run on old beliefs about what is possible. Those beliefs capped sales long before the technology arrived and that mindset...
Why dealership leaders must stay in ‘attack mode’
When retail automotive operations experience record sales, high margins and strong inventory turn, management teams tend to face a quiet yet dangerous threat: complacency. In the latest episode of Lessons...
