Today on CBTNews.com – Tuesday, December 17th, 2019:
2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest has some advice you don’t want to miss. We had the chance to speak with David Kain, president of Kain Automotive and host of Kain & Co. every Thursday on CBT. Watch Now
Is Factory Maintenance Effecting Hours Per RO?
With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance requirements that would help reduce costs to the consumer. Today, most manufacturers offer at least some level of free maintenance for a specified period of time for buyers of their products. With auto makers offering up to five years free maintenance in some cases, this means everything the customer once used to pay for is now done for free. Read More
Engaging Consumers Without Hassling Them
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM, payment processors, credit vendors, etc. After all, it’s very important that your dealership’s website is able to capture such important lead information and then transfer it to the appropriate programs to be organized and processed for proper follow-up. Read More