CBT News Week In Review for Friday, November 22nd, 2019:
How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning
On today’s show, we’re pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss their successes so far, plans for creating heightened brand awareness, and the benefits they continue to bring to dealers nationwide. Watch Now
The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com. to discuss digital marketing for your dealership’s fixed-ops department, splitting your ad dollars between fixed ops and inventory pages, creating an online presence for your dealership, and more. Check out the full interview! Watch Now
Dave Cantin on the Buy-Sell Market, Acquisitions, and Industry Consolidation
On today’s show, we’re pleased to welcome 20-year automotive industry veteran Dave Cantin, CEO of Dave Cantin Group. As part of the Dave Cantin Group, DCG Acquisitions specializes in the automotive buy-sell market, and today, Dave gives us a pulse on how the market is doing, and some trends to watch out for. Watch Now
The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing of Autotrader. Watch Now
