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Sonic Automotive President Jeff Dyke Addresses COVID-19 Challenges and What Lies Ahead for EchoPark

Today on for Monday, May 25th, 2020:

Sonic Automotive President Jeff Dyke Addresses COVID-19 Challenges and What Lies Ahead for EchoPark
On today’s show, we’re pleased to welcome back Jeff Dyke, President of Sonic Automotive, the sixth top dealership group in the country. In this segment, Jeff and Jim discuss how COVID-19 has affected Sonic Automotive and EchoPark business and expansion plans. [Originally aired 05/08/20]

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Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it? It’s likely both. When it comes to branding, the product, messaging, and entire buying process intertwine. Each element impacts how you feel about a good or service. Read More

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