Sonic Automotive President Jeff Dyke Addresses COVID-19 Challenges and What Lies Ahead for EchoPark

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Today on CBTNews.com for Monday, May 25th, 2020:

Sonic Automotive President Jeff Dyke Addresses COVID-19 Challenges and What Lies Ahead for EchoPark
On today’s show, we’re pleased to welcome back Jeff Dyke, President of Sonic Automotive, the sixth top dealership group in the country. In this segment, Jeff and Jim discuss how COVID-19 has affected Sonic Automotive and EchoPark business and expansion plans. [Originally aired 05/08/20]

Jeff DykeHow Service Kiosks Affect Fixed Ops
Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly with the help of the COVID-19 pandemic. In a world of ever-increasing automation and out of desires for less contact with other humans, it is important to take a look at how this technology could affect your dealership service department.Read More

Jeff DykeFive Ways to Make Your Dealership’s Brand Irresistible to Customers
Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it? It’s likely both. When it comes to branding, the product, messaging, and entire buying process intertwine. Each element impacts how you feel about a good or service. Read More


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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