On today’s CBT Newscast for Tuesday May 2, 2017:
Ad expert says you shouldn’t spend more than $300 a vehicle
In today’s industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview with CBT’s Jim Fitzpatrick, Mark Sokal, CEO and Founder of Sokal Media Group, said that no matter how you spend your marketing budget, you shouldn’t be spending more than $300 per vehicle. Watch Now
5 things you need to stop doing if you want to be more productive
Wondering why your days aren’t as productive as they should be? Here’s a list of five things you need to stop doing if you want to be more productive. Read More
Why reaching out to Hispanics is important
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one of the largest consumer groups in the U.S.: hispanics. According to Ricky Lopez, CEO of Hispanic Ad Agency, sometimes all it takes is a pair of tickets to a Major League Soccer game. Watch Now
Is your dealership communicating with customers correctly?
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop. John Possumato, Founder of Automotive Solutions, says the same study also indicates that only a fraction of dealers are rising to the occasion to offer this customer preference that would also offer a competitive advantage because of its rarity. Read More
