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Daily Newscast: Mark Sokal: Why you shouldn’t spend more than $300 per vehicle | WardsAuto: Are you communicating correctly? | Why reaching out to Hispanics is important

On today’s CBT Newscast for Tuesday May 2, 2017: 

Ad expert says you shouldn’t spend more than $300 a vehicle
In today’s industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview with CBT’s Jim Fitzpatrick, Mark Sokal, CEO and Founder of Sokal Media Group, said that no matter how you spend your marketing budget, you shouldn’t be spending more than $300 per vehicle. Watch Now

5 things you need to stop doing if you want to be more productive
Wondering why your days aren’t as productive as they should be? Here’s a list of five things you need to stop doing if you want to be more productive. Read More

Why reaching out to Hispanics is important
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one of the largest consumer groups in the U.S.: hispanics. According to Ricky Lopez, CEO of Hispanic Ad Agency, sometimes all it takes is a pair of tickets to a Major League Soccer game. Watch Now

Is your dealership communicating with customers correctly?
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop.  John Possumato, Founder of Automotive Solutions, says the same study also indicates that only a fraction of dealers are rising to the occasion to offer this customer preference that would also offer a competitive advantage because of its rarity. Read More

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CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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