CBT News Week In Review for Friday, February 22nd, 2019:
Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling opportunities in a more efficient way. Joining CBT’s Jim Fitzpatrick is Mike Haeg, Vice President of Automotive at Car Wars, to discuss polishing up your CRM etiquette. Watch Now
Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian Finkelmeyer, vAuto
Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and holding costs. Joining Jim today is Brian Finkelmeyer, senior director of conquest at vAuto. Brian lends us his insight into combating rising interest rates, managing new vehicle inventory, and dealing with margin compression. Watch Now
Brian Benstock on What it Takes to Drive an Award-Winning Dealership
Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the President’s Award Elite for Honda. We recently spoke with Brian Benstock, partner GM and vice president of Paragon Honda and Paragon Acura who walked us through their unparalleled success. Watch Now
How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry – Lisa Copeland, Cars Her Way
Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can attract more female employees to the industry. Watch Now
