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Brian Benstock Talks About Selling Cars During a Shutdown

Today on – Wednesday, April 1st, 2020:

Brian Benstock Talks About Selling Cars During a Shutdown
On today’s show, we welcome back Brian Benstock, Partner, VP, and General Manager at Paragon Honda. Jim and Brian continue our talks on the impact of COVID-19 and how its affecting automotive retail.

Brian BenstockHow OEMs Are Adapting to COVID-19
While many aspects of the novel coronavirus remain unknown, one thing that is becoming abundantly clear is that COVID-19 is wreaking havoc on the automotive industry. Economic and social factors have already impacted shopping patterns, and with the spread of the disease, manufacturers expect significant supply chain disruptions. At this point, the industry is bracing for a substantial financial blow. From suspending production to retooling lines, the COVID-19 pandemic has OEMs taking proactive steps to weather the storm. Read More

Brian BenstockTips If Your Dealership Has to Close Up Shop
The COVID-19 pandemic is hitting America hard with huge numbers of cases coming from Florida, Washington, California, and especially New York and New Jersey. It’s far from under control and the US government has ratcheted up protection methods including shelter-at-home orders and strict social distancing protocols. Streets are markedly empty where bumper-to-bumper traffic once dominated the daylight hours. Illnesses and the fear of getting sick have kept people from venturing out. All of this means that, as a dealership, your store is likely hurting form steep sales decreases and paltry service traffic. Read More

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