Closing the Great Divide
By uniting sales and service, you’ll keep from customers falling between the cracks and in turn, create a loyal base of satisfied buyers. BY BRENDA STANG
A few years ago, I...
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
RIVN11.830-0.23%
CYD23.230-0.66%
HMC34.150-0.43%
TM196.790-1.43%
CVNA57.810-0.91%
PAG212.3300.22%
LAD295.5704.5%
AN161.050-0.79%
GPI244.9702.18%
ABG172.650-0.78%
SAH61.280-1.86%
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
RIVN11.830-0.23%
CYD23.230-0.66%
HMC34.150-0.43%
TM196.790-1.43%
CVNA57.810-0.91%
PAG212.3300.22%
LAD295.5704.5%
AN161.050-0.79%
GPI244.9702.18%
ABG172.650-0.78%
SAH61.280-1.86%
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
RIVN11.830-0.23%
CYD23.230-0.66%
HMC34.150-0.43%
TM196.790-1.43%
CVNA57.810-0.91%
PAG212.3300.22%
LAD295.5704.5%
AN161.050-0.79%
GPI244.9702.18%
ABG172.650-0.78%
SAH61.280-1.86%
Daily Automotive News
Baby Boomer Car market
BY STEVE HOWARD
According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People 50 to 68 are known in...
What the Indy 500 Can Teach Dealers
BY JEFF COWAN
Anyone who knows me knows that my first love outside my family is for “The Greatest Spectacle in Racing– The Indy 500.” I, like most who enjoy this...
Safety in Numbers: Boost Confidence, Boost Sales
Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING
When buying a car, 54 percent of women bring someone with them to the dealership, in contrast...
It’s Time to Create Your Business Development Dealership
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID KAIN
Business Development Centers (BDCs) are a...
Banking on a New Customer Experience
Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE
When Saturn was founded...
Boomer Car Buyers Are Your Best Bet
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
The Power In Numbers
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER
Want to know whether young girls aged 12...
Why Do Women Visit More Dealerships Than Men?
How to convert extra visits into dollars for your dealership. BY ANNE FLEMING
Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study....
3 Simple Google Tools That Every Dealer Should Be Utilizing
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
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