Results from a survey by Maritz-CX says among families looking for a new mid-size SUV in 2015, almost all (97%) looked at gas-powered models and about one out of four considered a hybrid.
By comparison (according to USA Today) in 2012…65% of who bought considered gas-powered models and 35% were interested in a hybrid. James Mulcrone, Director of Research Services for Maritz-CX says, “this is a consequence of what we’re seeing with low fuel prices. Consideration for them has done down.”
And that was obvious from certain models. Sales data tracker (Autodata) reported that sales of the Camry Hybrid were down 34.2% during the first three months of the year compared to the same quarter a year ago. Prius was down 20.2% and Honda Civic Hybrid sales fell 54.3%.
Despite buyers shifting preferences, USA Today says many of the top reasons for purchase remain the same. Last year, buyers said “value for the money” was their top issue, followed by quality, price, reliability and styling. Gas mileage was still high on the list, the survey found.
More from Daily Automotive News
Walser Automotive Group acquired Metropolitan Ford of Eden Prairie, Suburban Chevrolet in Eden Prairie and Freeway Ford in Bloomington, Minnesota, from Metropolitan Corp. on September 23, 2026. The stores will...
Dick's Auto Group has added a Chevrolet dealership in Hubbard, Oregon, through its acquisition of Hubbard Chevrolet from the Berkey family. The dealership will continue operating at its current location...
Cable Dahmer Automotive Group has added a Chevrolet and GMC dealership in Lawrence, Kansas, through its acquisition of Dale Willey Chevrolet GMC from Greg Maurer. The deal closed September 24,...
Agere Automotive acquired BMW of Tri-Cities and Audi Tri-Cities in Richland, Washington, from T&C Tri-Cities Inc. in September 2026, adding two luxury-brand dealerships to its portfolio. Both stores will retain...