Inside Automotive
The role of speed in customer service and car buyer loyalty — Jay Baer
Customer service speed can make or break a dealership’s brand loyalty and long-term growth. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Jay Baer, speaker, business growth and customer experience research and New York Times Best Selling Author, to explore service efficiency and whether companies can ever be too fast when helping customers in-store or online. Watch the full segment here
Top stories
U.S. safety officials are alarmed by Tesla’s decision to let certain drivers use its Autopilot driver-assist system for prolonged periods without requiring them to place their hands on the wheel. The National Highway Traffic Safety Administration has asked Tesla to provide statistics regarding the number of vehicles that have received a software update enabling such capability. Read More
As Ford prepares to launch its next-generation EV portfolio, the automaker is discontinuing its Escape, Edge, and Transit gas-powered vehicles. Despite some setbacks in its EV rollout, Ford is moving forward with developing its second-generation cars. CEO Jim Farley announced in February that the carmaker was creating an internal EV platform for its upcoming line of EVs. Read More
Rivian has announced the maximum driving range for the new dual motor configuration of the R1T electric pickup after launching the long-awaited Enduro drive unit. Apart from the electric pickup, the dual-motor option is also available for the R1S electric SUV. The EV brand is also planning to rely on the Enduro motors for its upcoming R2 lineup, the first model of which is scheduled to launch in 2026. Read More
Illinois lawmakers have passed an amendment to the state’s vehicle code allowing car dealers to sell and deliver vehicles online, after facing pressure from e-commerce platform Carvana. Although dealerships in the state have been selling vehicles online for some time, the updated bill establishes explicit permissions regarding internet transactions, whereas earlier versions lacked precise guidelines. Read More
For Dealers
Bing ads vs Google ads: choosing the right platform for your dealership
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to shop for vehicles on the Internet. You might not have heard of Bing, or at least not much. We’ll take a deep dive comparing Bing to Google and their ad platforms. Read More
Are American shoppers really over EVs?
It would be easy to fall for the headlines about wavering EV demand in the US. In the past few weeks, editors have rushed to publish articles suggesting that no one wants to buy EVs and that unsold electric cars are littering dealer lots, all backed by market data. Read More
