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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

What Stops a Salesperson From Achieving Success?

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On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status quo and achieving great success in their automotive retail career. If you would like a free copy of any of David's...

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.

How to Be Productive When Traffic is Slow

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On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order to generate new business when times are slow. If you would like a free copy of any of David's books, feel...

Talking Too Much During the Negotiation

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 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Why You Shouldn’t Fear Rejection in Sales

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Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of Straight Talk, David Lewis talks about the fear of rejection and how to overcome...

Having the Willingness to Win

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The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing our own doubts and fears. On this week's episode of Straight Talk, David Lewis of David Lewis & Associates talks...

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight Talk, David Lewis talks about differentiating your process so that you stand out to customers.

Addressing Customer Concerns Through the Appraisal Process

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On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when it comes to their vehicle appraisal. If you would like a free copy of any...

Dealing with Competition as a Car Salesperson

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As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that competition and making sure that you're the person the customer wants to do business with.

How to Manage Stress in Your Career as a Car Salesperson

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On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today's fast-paced world is stress, and it can negatively affect you and...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
people

How to Fix the Critical Errors that Are Preventing Your Dealership From Thriving

Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages...
auto retail trendsvideo

Assessing 5 Major Auto Retail Trends with Steve Finlay, Editor of WardsAuto

In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over...

Take Pressure Off Your Service Techs with Chat Support Tools

Your service department is a busy place. Customers come to you on a daily basis to solve problems with their vehicles. They come in...