Improving Your Vehicle Walk-Around Process

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On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around.

What Happens When Someone Lies to You?

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  On this week's episode of Straight Talk, David Lewis talks about what happens when the customer lies to you, something that happens fairly regularly to salespeople. Video Transcription: Hello again and welcome to this week’s episode of Straight Talk. I am David Lewis the host of...

Introducing the Customer to your Service Department

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If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be a good idea to introduce them to the service department. On today's episode of Straight Talk, David talks about introducing...

Never Leave the Customer Alone at Your Desk

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On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process.   Video Transcription: Hello again, and welcome to this week’s episode of Straight Talk....

Why is it important to be unique?

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On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other salesperson in the industry.

What are you motivated by?

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We all nee motivation to keep things going and push us forward. On today's episode of Straight Talk, David Lewis asks: What keeps you motivated to accomplish your goals?

Talking Your Way Out of a Sale

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Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about how knowing when to stop talking can be a useful trait as well.

How You Should View Your Customers

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On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you speak with in the process of selling cars.

Designing Your Career with Clear Goals

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On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if you truly are seeking success as a car salesperson; putting clear goals in place. Video Transcription:  Welcome to this week’s edition of...

Setting Goals for Yourself

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On today's episode of Straight Talk, David Lewis talks about one of the most important actions and habits to develop if you're truly seeking success as an automotive sales person: Setting goals for yourself.

The Value of a Video Reply

  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...

Properly Handling Calling Customers

On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call...

How to Have a Relationship With Customers

David shares his four rules for sales success and explains how to develop lasting relationships with customers.
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...
Daimler

Daimler Profit Projections Lowered with Escalating Trade Tariffs

Mercedes Benz’s parent company, Daimler, has reported that the escalating trade war between the United States and China is the reason they have cut...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...