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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

What Are You Motivated By?

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We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you motivated to accomplish your goals?

Selling in the Service Drive

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  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service.   Video Transcription: Hello again, and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

Talking Too Much During the Negotiation

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   On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Never Leave the Customer Alone at Your Desk

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On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process.   Video Transcription: Hello again, and welcome to this week’s episode of Straight Talk....

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello everyone and welcome to...

Coming to Work Prepared to Sell

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  On today's episode of Straight Talk, David Lewis talks about how having clear goals and being prepared are your best weapons against under-performing. Video Transcription: Hello and welcome to another edition of Straight Talk.  I’m your host David Lewis and I look forward to spending the...

Zeroing In On Your Customers’ Wants and Needs

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  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right questions. VIDEO TRANSCRIPTION: Hello, and welcome to another episode of Straight Talk, I am your host, David Lewis, and I want to...

How To Get Out Of a Sales Rut

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  On this week’s episode of Straight Talk, David answers 2 questions posed by DJ, a viewer who works as a Sales Representative. DJ wants to know how you can get out of a rut and is there any self-training he can do to sell...

The Problem with High Turnover Rates

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  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can affect your career.

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short video reply can help you keep your clients engaged.

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

Successful Prospecting in a Digital Age

On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting...

First Pencil – What to Offer the Customer

  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step...
self-driving

5G Mobile Communications Open the Door For Self-Driving Technology

Wouldn't it be nice if our cars could communicate with one another as intricately and effectively as our smartphones? Well, as it turns out,...
Nick Saban

Nick Saban Shares the Details to Driving Success on the Field and at the...

Nick Saban’s attention to detail is legendary. Whether it’s anecdotes of him challenging his team to get better within days of clinching a national title...
hurricane florence

Hurricane Florence Hits the Southeast: What Can We Expect for the Automotive Industry?

The past few weeks have been a rollercoaster when it came to tracking Hurricane Florence’s arrival to the lower Southeast of the United States....
selling opportunitiesvideo

How To Get The Most Out Of Your Selling Opportunities – Glenn Pasch

How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim...
Tesla

AutoNation’s CEO Mike Jackson: There Will Be a “Day of Reckoning” for Tesla

Just a few days after Bloomberg published an article quoting Tesla’s Chief Executive Officer Elon Musk as saying, “We’ve gone from production hell to...