Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership
management improve the quality and effectiveness of their team’s automotive selling performance.
Addressing Customer Concerns Through the Appraisal Process
On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when it comes to their vehicle appraisal. If you would like a free copy of any...
Having the Willingness to Win
The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing our own doubts and fears. On this week's episode of Straight Talk, David Lewis of David Lewis & Associates talks...
How to Manage Stress in Your Career as a Car Salesperson
On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today's fast-paced world is stress, and it can negatively affect you and...
How to Be Productive When Traffic is Slow
On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order to generate new business when times are slow. If you would like a free copy of any of David's books, feel...
Utilizing Modern Technology in Auto Retail
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and sell more cars. If you would like a free copy of any of David's books,...
Responding to Out of Line Objections
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic remark in order to clear the air. If you would like a free copy of...
Why You Need to Master the Phone-Up
On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why you need to master the phone-up. If you would like a free copy of any...
What Stops a Salesperson From Achieving Success?
On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status quo and achieving great success in their automotive retail career. If you would like a free copy of any of David's...
Pros and Cons of the Planned Demo Route
On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription:
Hello...
Coming to Work Prepared to Sell
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best weapons against under-performing. VIDEO TRANSCRIPT: Hello and welcome to another edition of Straight Talk. I’m your host David Lewis and I look...
Why Change is Necessary If You Want to Improve
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
Are Trial Closes Right for You?
On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
Why You Shouldn’t Fear Rejection in Sales
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
How Gen Z Changes the F&I Approach and Tips on How to Adapt
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
Why Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
4 Qualities Every Great Leader Needs in the Dealership
Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...
