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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight Talk, David Lewis talks about differentiating your process so that you stand out to customers.

Addressing Customer Concerns Through the Appraisal Process

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On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when it comes to their vehicle appraisal. If you would like a free copy of any...

Dealing with Competition as a Car Salesperson

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As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that competition and making sure that you're the person the customer wants to do business with.

How to Manage Stress in Your Career as a Car Salesperson

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On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today's fast-paced world is stress, and it can negatively affect you and...

Responding to Out of Line Objections

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On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic remark in order to clear the air. If you would like a free copy of...

How to Help a Defensive Customer

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On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so you can earn their confidence and ultimately their business. If you would like a free copy of any of David's books,...

Getting the Customer to Lower Their Defenses

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On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting them to lower their defenses so that you can help them buy a car. If you would like a free copy...

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why you need to master the phone-up. If you would like a free copy of any...

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and sell more cars. If you would like a free copy of any of David's books,...

Following the Rules of Your Trade

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On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you can eventually be someone who makes new rules and guidelines to help others excel...

How to Be Productive When Traffic is Slow

On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
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5 Reasons Why You Don’t Close the Deal

Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need...
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15 Ways to Improve Communication in the Service Drive

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
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Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
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Time to Break Your Old School Phone Habits

There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they...
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How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy

On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and...