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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why you need to master the phone-up. If you would like a free copy of any...

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and sell more cars. If you would like a free copy of any of David's books,...

Following the Rules of Your Trade

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On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you can eventually be someone who makes new rules and guidelines to help others excel...

What Stops a Salesperson From Achieving Success?

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On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status quo and achieving great success in their automotive retail career. If you would like a free copy of any of David's...

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello...

Why Change is Necessary If You Want to Improve

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On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it is for people working in retail automotive sales to do so.

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.

Why You Shouldn’t Fear Rejection in Sales

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Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of Straight Talk, David Lewis talks about the fear of rejection and how to overcome...

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight Talk, David Lewis talks about differentiating your process so that you stand out to customers.

Addressing Customer Concerns Through the Appraisal Process

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On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when it comes to their vehicle appraisal. If you would like a free copy of any...

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Help a Defensive Customer

On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...
angry customers

The A.R.T. of Dealing with Angry Customers

I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone...
dealership

Are You Hiring for Skill Sets Your Dealership Needs Most?

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
buy-sell marketvideo

What The Latest Buy-Sell Market Trends Mean for the Auto Retail Industry – Ryan...

On today's show, we're pleased to welcome back Ryan Kerrigan, managing director of Kerrigan Advisors. In this segment, Ryan and Jim discuss the state...
negative reviews

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...