Setting Goals for Yourself

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On today's episode of Straight Talk, David Lewis talks about one of the most important actions and habits to develop if you're truly seeking success as an automotive sales person: Setting goals for yourself.

Phone-Ups That Lead to a Sale

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  On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a sale. Video Transcription: Well it’s time for another episode of Straight Talk, the program that gives you straightforward information and tips on...

Stop, Look, and Listen

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  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

Coming to Work Prepared to Sell

prepared
  On today's episode of Straight Talk, David Lewis talks about how having clear goals and being prepared are your best weapons against under-performing. Video Transcription: Hello and welcome to another edition of Straight Talk.  I’m your host David Lewis and I look forward to spending the...

Zeroing In On Your Customers’ Wants and Needs

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  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right questions. VIDEO TRANSCRIPTION: Hello, and welcome to another episode of Straight Talk, I am your host, David Lewis, and I want to...

The Problem with High Turnover Rates

high turnover ratesvideo
  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can affect your career.

Successful Prospecting in a Digital Age

prospectingvideo
  On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting in a digital age.

Talking Too Much During the Negotiation

negotiationvideo
  On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Pros and Cons of the Planned Demo Route

demo routevideo
  On today's episode of Straight Talk, David Lewis discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello everyone and welcome to...

Selling in the Service Drive

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  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service.   Video Transcription: Hello again, and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

What are you motivated by?

We all nee motivation to keep things going and push us forward. On today's episode of Straight Talk, David Lewis asks: What keeps you...

Talking Your Way Out of a Sale

Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about...

How You Should View Your Customers

On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...