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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Responding to Out of Line Objections

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On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic remark in order to clear the air. If you would like a free copy of...

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why you need to master the phone-up. If you would like a free copy of any...

What Stops a Salesperson From Achieving Success?

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On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status quo and achieving great success in their automotive retail career. If you would like a free copy of any of David's...

Why Change is Necessary If You Want to Improve

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On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it is for people working in retail automotive sales to do so.

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello...

Coming to Work Prepared to Sell

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On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best weapons against under-performing. VIDEO TRANSCRIPT: Hello and welcome to another edition of Straight Talk.  I’m your host David Lewis and I look...

Improving Your Vehicle Walk-Around Process

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On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around.

Methods for Managing Stress

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 David Lewis gives you advice on how to manage stress in your personal life as well as in the workplace on today's episode of Straight Talk.

Stop, Look, and Listen

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  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

How You Should View Your Customers

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 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you speak with in the process of selling cars.

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...

How to Be Productive When Traffic is Slow

On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
inbound

How to Properly Handle Inbound Service Calls for Greater Profitability

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone...
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The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow &...

Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep,...
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How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...