Home Shows Straight Talk

Straight Talk

lewis_1132x340

Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Never Leave the Customer Alone at Your Desk

customervideo
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process. VIDEO TRANSCRIPT: Hello again, and welcome to this...

Introducing the Customer to your Service Department

service departmentvideo
If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be a good idea to introduce them to the service department. On today's episode of Straight Talk, David of David Lewis...

Coming to Work Prepared to Sell

preparedvideo
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best weapons against under-performing. VIDEO TRANSCRIPT: Hello and welcome to another edition of Straight Talk.  I’m your host David Lewis and I look...

Zeroing In On Your Customers’ Wants and Needs

cusotmersvideo
On this week's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how to discover your customers' true wants and needs by asking the right questions. VIDEO TRANSCRIPTION: Hello, and welcome to another episode of Straight Talk, I am your host, David...

Setting Goals for Yourself

David Lewisvideo
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the most important actions and habits to develop if you're truly seeking success as an automotive sales person: Setting goals for yourself.

The Problem with High Turnover Rates

high turnover ratesvideo
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about the problem with high turnover rates in the car business and how it can affect your career.

Improving Your Vehicle Walk-Around Process

walk-aroundvideo
On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around.

The Principles of Success in Car Sales

salesvideo
On this week's episode of Straight Talk, David gets back to the basics and tells us what has been his principle of success over his many years in the industry. Many sales people have outdated methods and buyers are all to familiar with their approach. Buyers...

How You Should View Your Customers

customersvideo
 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you speak with in the process of selling cars.

Phone-Ups That Lead to a Sale

phone-upsvideo
  On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a sale. Video Transcription: Well it’s time for another episode of Straight Talk, the program that gives you straightforward information and tips on...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...

What Happens When Someone Lies to You?

  On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about what happens when the customer lies to you,...
ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
Trevor Gilevideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
electric vehicles

Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...