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Straight Talk

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Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Phone-Ups That Lead to a Sale

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  On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a sale. Video Transcription: Well it’s time for another episode of Straight Talk, the program that gives you straightforward information and tips on...

Talking Your Way Out of a Sale

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Some salespeople pride themselves on being great communicators, but this can sometimes lead to unfavorable results. On this week's Straight Talk, David talks about how knowing when to stop talking can be a useful trait as well.

Why is it important to be unique?

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On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other salesperson in the industry.

Designing Your Career with Clear Goals

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On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if you truly are seeking success as a car salesperson; putting clear goals in place. Video Transcription:  Welcome to this week’s edition of...

Stop, Look, and Listen

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  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

Successful Prospecting in a Digital Age

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On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting in a digital age. To receive David's book at no cost to you, please email your request to dlewis@davidlewis.com

First Pencil – What to Offer the Customer

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  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step in your negotiation process. Video Transcription: Hello again and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

Overcoming Objections (Part 1)

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On this week's episode of Straight Talk, David talks about the four rules of sales, gaining your car buyer’s respect by asking the right questions and when to ask them.

What Are You Motivated By?

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We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you motivated to accomplish your goals?

Selling in the Service Drive

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  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service.   Video Transcription: Hello again, and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...

Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your...

The Principles of Success in Car Sales

On this week's episode of Straight Talk, David gets back to the basics and tells us what has been his principle of success over his many...
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The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele –...

Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
air filters

The Profit in Cabin Air Filters

In a time when the media often speaks about air pollution and the health benefits of clean air, it is hard to believe that...
F&I

Dealing with Higher Interest Rates – 3 Tips to Help F&I Weather the Storm

Dealers seem to be getting a lot of bad news these days. Tariffs threatening to increase the prices of new cars, sales slowing down,...