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Straight Talk

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Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Talking Too Much During the Negotiation

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 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Properly Handling Calling Customers

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On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call your dealership first before coming in to look at your inventory.     VIDEO TRANSCRIPTION: Hello, everyone and welcome to this week's episode of...

Successful Prospecting in a Digital Age

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On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting in a digital age. To receive David's book at no cost to you, please email your request to dlewis@davidlewis.com

First Pencil – What to Offer the Customer

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  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step in your negotiation process. Video Transcription: Hello again and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short video reply can help you keep your clients engaged.

Selling in the Service Drive

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On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service. VIDEO TRANSCRIPT: Hello again, and welcome to another episode of Straight Talk. I am your host, David Lewis,...

What Are You Motivated By?

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We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you motivated to accomplish your goals?

What Happens When Someone Lies to You?

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  On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about what happens when the customer lies to you, something that happens fairly regularly to salespeople. Video Transcription: Hello again and welcome to this week’s episode of Straight Talk. I am...

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello...

Never Leave the Customer Alone at Your Desk

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On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process. VIDEO TRANSCRIPT: Hello again, and welcome to this...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

How You Should View Your Customers

 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
Bruce Tulganvideo

7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce...

CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today's show, Bruce discusses what he calls 'the...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
F&I staff

3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’

Titles. Do they matter and if so, do they matter to the person who has the title or the person interacting with them? In dealerships, as...

Mazda Changing Things Up With New Appointments

Tuesday, Mazda announced announced several leadership changes to its North American Operations. The current CEO and President of Mazda North American Operations (MNAO), Masahiro...