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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Stop, Look, and Listen

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  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

How You Should View Your Customers

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 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you speak with in the process of selling cars.

Designing Your Career with Clear Goals

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On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if you truly are seeking success as a car salesperson; putting clear goals in place. Video Transcription:  Welcome to this week’s edition of...

How to Have a Relationship With Customers

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David shares his four rules for sales success and explains how to develop lasting relationships with customers, on this week's episode of Straight Talk.

Talking Too Much During the Negotiation

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 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Properly Handling Calling Customers

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On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call your dealership first before coming in to look at your inventory.     VIDEO TRANSCRIPTION: Hello, everyone and welcome to this week's episode of...

Successful Prospecting in a Digital Age

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On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting in a digital age. To receive David's book at no cost to you, please email your request to dlewis@davidlewis.com

First Pencil – What to Offer the Customer

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  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step in your negotiation process. Video Transcription: Hello again and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short video reply can help you keep your clients engaged.

Selling in the Service Drive

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On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service. VIDEO TRANSCRIPT: Hello again, and welcome to another episode of Straight Talk. I am your host, David Lewis,...

Pros and Cons of the Planned Demo Route

  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the...

Coming to Work Prepared to Sell

On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best...

Improving Your Vehicle Walk-Around Process

On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of...
recon

The Economic Facts for Automated Recon

Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
tariff

Escalating Tariff Threats Still Loom Over U.S.-China Trade Deal

Last week, President Donald Trump fulfilled his promise of raising tariffs on China from 10% to 25% on about $200 billion of Chinese goods....
detail bay

How to Turn your Detail Bay into an Alternative Revenue Stream

Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...
Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
wholesalevideo

What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy...

It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here...