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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short video reply can help you keep your clients engaged.

Properly Handling Calling Customers

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On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call your dealership first before coming in to look at your inventory.     VIDEO TRANSCRIPTION: Hello, everyone and welcome to this week's episode of...

How to Have a Relationship With Customers

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David shares his four rules for sales success and explains how to develop lasting relationships with customers.

The Principles of Success in Car Sales

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On this week's episode of Straight Talk, David gets back to the basics and tells us what has been his principle of success over his many years in the industry. Many sales people have outdated methods and buyers are all to familiar with their approach. Buyers...

Improving Your Vehicle Walk-Around Process

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On this week's episode of Straight Talk, David gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around.

What Happens When Someone Lies to You?

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  On this week's episode of Straight Talk, David Lewis talks about what happens when the customer lies to you, something that happens fairly regularly to salespeople. Video Transcription: Hello again and welcome to this week’s episode of Straight Talk. I am David Lewis the host of...

Introducing the Customer to your Service Department

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If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be a good idea to introduce them to the service department. On today's episode of Straight Talk, David talks about introducing...

Never Leave the Customer Alone at Your Desk

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On today's episode of Straight Talk, David Lewis talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process.   Video Transcription: Hello again, and welcome to this week’s episode of Straight Talk....

Why is it important to be unique?

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On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other salesperson in the industry.

What are you motivated by?

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We all nee motivation to keep things going and push us forward. On today's episode of Straight Talk, David Lewis asks: What keeps you motivated to accomplish your goals?

Coming to Work Prepared to Sell

  On today's episode of Straight Talk, David Lewis talks about how having clear goals and being prepared are your best weapons against under-performing. Video Transcription: Hello...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

How To Get Out Of a Sales Rut

  On this week’s episode of Straight Talk, David answers 2 questions posed by DJ, a viewer who works as a Sales Representative. DJ wants...
Mark Wahlberg

Transformers Actor Mark Wahlberg Now A Chevy Dealer

With their substantial disposable income, it's not surprising that celebrities sometimes indulge in some pretty high-end, out-there purchases. In 2003 Mike Tyson bought a...
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Navigating The Millennial Workforce – Jeff Butler

In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
complainer

Why Complainers Will Ultimately Sink Your Ship

You’ve likely heard the expression that one bad apple can spoil the whole barrel. In the case of workplace complaints, this axiom holds especially...