Never Leave the Customer Alone at Your Desk
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer alone at your desk during the negotiation process. VIDEO TRANSCRIPT: Hello again, and welcome to this...
Introducing the Customer to your Service Department
If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be a good idea to introduce them to the service department. On today's episode of Straight Talk, David of David Lewis...
Coming to Work Prepared to Sell
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how having clear goals and being prepared are your best weapons against under-performing. VIDEO TRANSCRIPT: Hello and welcome to another edition of Straight Talk. I’m your host David Lewis and I look...
Zeroing In On Your Customers’ Wants and Needs
On this week's episode of Straight Talk, David Lewis of David Lewis & Associates talks about how to discover your customers' true wants and needs by asking the right questions. VIDEO TRANSCRIPTION: Hello, and welcome to another episode of Straight Talk, I am your host, David...
Setting Goals for Yourself
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the most important actions and habits to develop if you're truly seeking success as an automotive sales person: Setting goals for yourself.
The Problem with High Turnover Rates
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about the problem with high turnover rates in the car business and how it can affect your career.
Improving Your Vehicle Walk-Around Process
On this week's episode of Straight Talk, David Lewis of David Lewis & Associates gives his best tips to inspire customers during one of the most important parts of your presentation, the vehicle walk-around.
The Principles of Success in Car Sales
On this week's episode of Straight Talk, David gets back to the basics and tells us what has been his principle of success over his many years in the industry. Many sales people have outdated methods and buyers are all to familiar with their approach. Buyers...
How You Should View Your Customers
On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you speak with in the process of selling cars.
Phone-Ups That Lead to a Sale
On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a sale. Video Transcription: Well it’s time for another episode of Straight Talk, the program that gives you straightforward information and tips on...
Selling in the Service Drive
On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
What Are You Motivated By?
We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...
What Happens When Someone Lies to You?
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about what happens when the customer lies to you,...
Ford and Volkswagen Join Forces
Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine
Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
What Cadillac’s Announcement Means for the EV’s in 2019
One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda
The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
Two Standard Oil Companies to Usher in an Age of Electric Vehicles
If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...
