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Straight Talk

lewis_1132x340 Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

Why You Shouldn’t Fear Rejection in Sales

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Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of Straight Talk, David Lewis talks about the fear of rejection and how to overcome...

How to Be Productive When Traffic is Slow

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 On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order to generate new business when times are slow. If you would like a free copy of any of David's books, feel...

How to Help a Defensive Customer

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On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so you can earn their confidence and ultimately their business. If you would like a free copy of any of David's books,...

Getting the Customer to Lower Their Defenses

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On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting them to lower their defenses so that you can help them buy a car. If you would like a free copy...

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and sell more cars. If you would like a free copy of any of David's books,...

Following the Rules of Your Trade

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On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you can eventually be someone who makes new rules and guidelines to help others excel...

Why Change is Necessary If You Want to Improve

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On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it is for people working in retail automotive sales to do so.

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello...

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.

Having the Willingness to Win

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The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing our own doubts and fears. On this week's episode of Straight Talk, David Lewis of David Lewis & Associates talks...

Dealing with Competition as a Car Salesperson

As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that...

What Stops a Salesperson From Achieving Success?

On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status...

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...
F&I

3 Unique Ways F&I Can Leverage the Online Delivery Process During COVID-19

Traditional dealers have struggled in the last few years with how to handle the online F&I process. Many have resisted it but now with...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
Shep Hykenvideo

What Dealers Can Do Right Now to Support and Retain Their Customer Base –...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times best-selling...
Sean Wolfingtonvideo

How Dealers Can Get Funding to Survive This Crisis and Thrive During the Recovery...

As part of our continuing Coronavirus coverage, we’re pleased to welcome Sean Wolfington, Founder and Chairman of CarSaver and seasoned tech Entrepreneur responsible for...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel