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Straight Talk

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Hosted by David Lewis, one of the most respected automotive sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s automotive selling performance.

How to Have a Relationship With Customers

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David shares his four rules for sales success and explains how to develop lasting relationships with customers, on this week's episode of Straight Talk.

Talking Too Much During the Negotiation

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 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference in whether you sell the car today, or not at all.

Properly Handling Calling Customers

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On this week's episode of Straight Talk, David Lewis talks about the importance of properly handling calling customers and why car shoppers would call your dealership first before coming in to look at your inventory.     VIDEO TRANSCRIPTION: Hello, everyone and welcome to this week's episode of...

Successful Prospecting in a Digital Age

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On this week's edition of Straight Talk, David Lewis talks about one of the great challenges many people in the auto industry face, prospecting in a digital age. To receive David's book at no cost to you, please email your request to dlewis@davidlewis.com

First Pencil – What to Offer the Customer

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  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step in your negotiation process. Video Transcription: Hello again and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short video reply can help you keep your clients engaged.

Selling in the Service Drive

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On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service. VIDEO TRANSCRIPT: Hello again, and welcome to another episode of Straight Talk. I am your host, David Lewis,...

What Are You Motivated By?

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We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you motivated to accomplish your goals?

What Happens When Someone Lies to You?

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  On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about what happens when the customer lies to you, something that happens fairly regularly to salespeople. Video Transcription: Hello again and welcome to this week’s episode of Straight Talk. I am...

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello...

Methods for Managing Stress

 David Lewis gives you advice on how to manage stress in your personal life as well as in the workplace on today's episode of...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

How You Should View Your Customers

 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...

CDK Global and NAMAD Announce Third Annual Fueling Careers Scholarship Program

Mar 26, 2019--CDK Global, Inc.(Nasdaq: CDK), a leading retail automotive technology company, together with the National Association of Minority Automobile Dealers (NAMAD), announced today that...
uniquevideo

How to Create a Truly Unique Selling Experience at Your Dealership – Paul Potratz,...

Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...
Porsche

The Next Generation of Dealership Showrooms

As we move into an era of self-driving cars and pervasive e-commerce, it seems that the current iteration of the automobile dealership is due...
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...
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How Your Dealership Can Use AI to Personalize the Consumer Experience – Lori Wittman,...

With a tremendous amount of information right at their fingertips, car buyers are doing more research than ever, and they expect dealers to keep...