TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Should Ford stick to doing what it does best?

Ford CEO Mark Fields has one worry about autonomous vehicles: that growing pressure for companies to bring self-driving cars to the market in five years could cause a car being released “before it’s ready and then there’s an event.”

Speaking to Business Insider in an interview published on Monday, Fields says automakers and tech companies should shy from rolling out self-driving cars too soon. “The term autonomous vehicles is just thrown about so liberally in this industry. I mean, there are five levels of autonomy,” Fields told Business Insider. “My only fear in the industry is somebody tries to come out with one of those before it’s ready and then there’s an event.”

Read More: Fortune


More from Sales & Marketing
A shift in control: Modern dealer marketing and access to agency-grade buying tools

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success

Turning macro trends and local market intelligence into sales success

- March 19, 2026
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.  Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing

Ian Mathews on building leaders and driving results in automotive marketing

- March 17, 2026
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success. On today’s episode of Training...
TikTok car buying

Why dealers can no longer ignore TikTok in the buying journey

- February 10, 2026
On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.