As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for...
Joe invites Jessica Caldwell, Senior Editor with Edmunds.com, to talk about last month's sales numbers, interest rates for new car loans, and why Labor Day is the perfect time to...
The Purpose of Stair-Step Programs
A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the side of original equipment manufacturers and...
We know SUVs, trucks, and crossovers remain popular among car buyers. Why they remain popular is the question we all want answered. AutoTrader released it's "Hottest Cars for Summer 2017"...
Here is an experiment: in your next auto industry conversation, bring up blockchain technology, autonomous vehicles, IoT, connected cars and anything to do with the cloud…and see how energized the...
New research on consumer preferences for full autonomy in new vehicles finds the technology is not yet popular among a broad audience, according to analysts at IHS Markit. Ironically, the...
On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car company, and one from which the...
The average salesperson sells about 11-12 cars a month. Whether you're hearing that stat for the first time or not, improving that stat is up to you. David Lewis, host...
The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession.
When that economic hell broke loose, Marcus Sheridan was seven years into...
Fixed and Variable operations are located under the same roof! Yet, they are often worlds apart. It is time to bridge those two worlds once and for all! As industry...