Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
Auto News
What’s Up with Tesla? – $619 Million Loss Reported in The Third Quarter
Brené Brown, a research professor at the University of Houston Graduate School of Social Work, once said “There is no innovation and creativity without failure. Period.” This week’s Q3 earnings...
The Best Way to Do an Employee Survey
You can’t just place a suggestion box in the lunch room and expect to learn anything from it. The box shows employees that you are not willing to listen to...
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
Is Service Employee Churn Killing Car Sales?
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in five service advisors every year. While...
Used Vehicle Leasing: Why You Should Take a Closer Look
The concept of leasing has been around since at least 2000 BC. New vehicle leasing has been around almost as long as the automobile itself. All manufacturers and many private...
Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
Jessica Caldwell: What to do with lagging 2017 inventory
One of the trends we saw in October was that bigger vehicles had higher price tags, but did that keep shoppers from putting more money down or have a higher...
Your Next F&I Manager – Internal, External, or ‘Out of the Box’ Hire?
Finding the right new hire is always a challenge, especially in the F&I department at your dealership. Do you promote from within? Do you look outside the dealership? It can...
Brian Pasch: Marketing Manager Qualifications
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
Latest Articles
Add us as a preferred source on Google