In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard tinkerers were able to turn their...
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
In the latest merger news, Fiat Chrysler Automobiles (FCA) and France's PSA Group recently announced that they have agreed to a 50/50 merger deal that will aim to save money...
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are...
It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past...
On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on automotive video marketing and has spoken...
On today's show, we pleased to welcome back Hugh Hathcock, owner of ReconVelocity and one of his most successful clients, Chris Slaydon of Vernon Auto Group.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone....
Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive, productive workplace environment. To do so,...
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap,...