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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...
self-branding

Self-Branding for Car Salespeople

Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple...
social media

Influencer Marketing at Your Dealership

With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and...
dealership blog

What to Write About on Your Dealership Blog

Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great...
customer experience

How to Map the Customer Experience at your Dealership

With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more...
display ads

Display Ad Design Best Practices for The Automotive Industry

With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed...
e-newsletter

What to Include in Your Dealership’s E-Newsletter

E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently....
Instagram strategy

Forming a great Instagram strategy to sell cars

Instagram has steadily become one of the top social media platforms. It has garnered over 700 million monthly active users worldwide, with 500 million...
email marketing

8 Tips to Drive a Successful Email Marketing Campaign

As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...
social media

Building a Great Social Media Presence – Snapchat and Instagram

Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow...
F&I officevideo

WardsAuto’s Steve Finlay on Today’s F&I Process

In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment,...
mind the gap

‘Mind the Gap’ Between Acquisition and Retail Ready

For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...
networkvideo

The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele –...

Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make...
team

Give Thanks for Your Team

At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an...

Upselling Customer Pay Revenues

On this week's episode of the Weekly Tune-Up, Almog Veig talks about upselling customer pay revenues and how to use show and tell methods...

The F&I-Sales Relationship

On this week's episode of Progressive Retail, Cory Mosley is joined in the studio by Shaka Dyson, President of Dealer F&I University, to talk...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...