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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
job ads

Writing Great Dealership Job Ads And Who They Attract

Before the start of any role, the first contact that an individual has with your company is through your job ad posting. Thus, making...
voice search

Voice Search Engine Optimization for The Automotive Industry

As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As...
reviews

How To Ask For GREAT Reviews

The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you...
digital marketing

Automotive Digital Marketing – A Comprehensive Guide

Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these...
Car Subscription

Car Subscription Service, Is It Worth it?

BMW will begin its first analysis of vehicle subscription services beginning next week.   This new subscription program —called  “Access ” will use a Sonic Automotive...
traditional advertising

Why Traditional Advertising Efforts Are Not Dead

Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that...
production lines

How OEM’s Are Changing Their Production Lines to Produce Larger Vehicles

Most automotive companies produce the traditional passenger cars as well as SUV’s. In recent years, especially 2016 and 2017, automotive companies have seen a...
dms provider

When to Change Your DMS Provider

An Automotive dealership is a constantly evolving and advancing machine that continues to take on new information every single day. This could essentially mean...
Google Search

New Software and Tools To Help You Analyze Your Google Search Results

It’s unarguable that Google has aided us to advance our businesses and reach where it was not possible before. However, it’s inevitable that with...
meetings

10 Tips for Organizing Meetings That Benefit Your Team

Meetings have been a part of businesses since the beginning across all sorts of industries. They allow leaders and employees to have a clear...
burnout

How Dealerships Can Help Reduce F&I Burnout

There are few jobs within a dealership that have more inherent stress and burnout than the F&I manager. Back in the ‘stone age’, the...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...

Closing The Sale

You have to be ‘The Hammer’ to be a good closer. You have to be a ‘natural’ to be a good closer. Only a few people...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

The 100 Year Interview

  If you were being interviewed at 100 years old, what would you want to talk about? We usually set goals for the future, but...

Modernizing Your Sales Process

On this week's episode of On the Mark, Mark Tewart talks about why you should make your sales process more modern and customer-centric.