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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
social media

Building a Great Social Media Presence – Snapchat and Instagram

Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow...
social media

Building a Great Social Media Presence (Part 2) – LinkedIn and Twitter

This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...
Facebook

Building a Great Social Media Presence (Part 1) – Facebook

Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
attribution

Attribution in the Automotive Dealership Industry

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
customers

7 Ways to Leverage Existing Customers for More Sales

Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
mobile app

Should Your Dealership Invest in a Mobile App?

The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over...
Facebook

How to Use Facebook Live in Your Dealership Marketing

Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone...
AdWords

Best Practices for Your Next AdWords Campaign

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...
subject lines

Subject Lines that Sell Cars

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
Tesla

AutoNation’s CEO Mike Jackson: There Will Be a “Day of Reckoning” for Tesla

Just a few days after Bloomberg published an article quoting Tesla’s Chief Executive Officer Elon Musk as saying, “We’ve gone from production hell to...
artificial intelligencevideo

Prescriptive Analytics for the Auto Dealer- Bill Leek, Dominion Dealer

CBT Automotive is joined today by Bill Leek, the head of national accounts at Dominion Dealer Solutions to discuss the new buzzwords in automotive,...
salesperson

5 Qualities Every Successful Salesperson Needs to Have

Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone...
fixed-opsvideo

Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops – Jim Roche

According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche,...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

5 Ways To Improve F&I Profits

Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.