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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
data

Unlock the Data Within Your Dealership

The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the...
marketing

Marketing Strategy for Small Town Dealerships

Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with...
automotive marketing

What to Look for In an Automotive Marketing Agency

As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your...
website audits

The Importance of Yearly Website Audits

Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance....
Facebook

How to Double Your Facebook Followers This Quarter

As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media,...
direct mail

Integrating Direct Mail with Digital Targeting

With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...
online reviews

Your 2018 Plan to Conquer Online Reviews

Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are...
marketing videos

7 Ways to Create a Trending Marketing Videos

With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the...
marketing

Your 2018 Marketing Plan: What to Focus On

As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done...
Facebook

Geo-Targeting Your Audience on Facebook

Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you...
automotive research

What’s Going on With Trump and Tariffs

President Trump’s race to make America’s economy great again pretty much stalled from the word “go” largely thanks to the Commander in Chief’s own...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...
F&I

When Slow Times Can Actually Help F&I

Downtime. No deals. Few ups and just not a lot of activity. Tumbleweeds blowing through the lot. This is every dealer’s nightmare scenario. It...
cybersecurity

Do You Have a Cybersecurity Plan at Your Dealership?

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...