Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot - do you just...
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...
This month (July 2018), Ally Financial and the National Association of Minority Automobile Dealers’ (NAMAD) honored a Bristol Honda dealer in training. Karmala Sutton, a dealer-in-training at the Honda of...
If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of faith’. Below, you’ll find a few...
When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your online marketing strategies is going to...
The United States is the overall second largest vehicle production and sales market in the world. 2017’s sales numbers reached an all-time high of $17.1 million units, with this being...
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
Can you see yourself buying a higher end car from a folksy salesperson with a southern accent? Or purchasing a vehicle from a bargain automotive brands with the salesperson decked...