Guess Who Foots the Bill for Those Vendor Perks?
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
About: Steve Stauning
Your Internet Process is Costing You Sales! But, it’s not your fault…
Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
Triple Your Sales from Website Trade-in Leads
For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it doesn’t matter which trade-in form you...
Think You Can Hold a Creative Competitive Advantage?
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition. This belief is so strong among...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution.
While this isn’t about the attribution...
5 Quick and Easy Rules To Grow Your Sales
Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales manager’s mind, all while seemingly moving...
Customers Want to Buy, So SELL!
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?
In Ernest Hemingway’s 1926 novel,...
Change the Experience, Change the Results
What Do You Expect when You Book a Hotel Room? Exactly!
The studies are clear:
According to DrivingSales, 99 percent of buyers expect a hassle when they start the car buying...
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