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Steve Stauning

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Founder, SteveStauning.com Steve is the author of Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers; as well as a respected automotive industry veteran and founder of pladoogle, LLC – a leading training & consulting firm – and the free sales video training website SteveStauning.com. Prior to his involvement with pladoogle, Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of Reynolds & Reynolds, and as the general manager of Dealer Web Services for Dominion’s Dealer Specialties.
vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
internet process

Your Internet Process is Costing You Sales! But, it’s not your fault…

Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales....
trade-in leads

Triple Your Sales from Website Trade-in Leads

For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it...
competitive advantage

Think You Can Hold a Creative Competitive Advantage?

There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition....
multi-touch attribution

Multi-Touch Attribution?

There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
sales

5 Quick and Easy Rules To Grow Your Sales

Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales...
customers

Customers Want to Buy, So SELL!

Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...
experience

Change the Experience, Change the Results

What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle...
scott rodgersvideo

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success...
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...
sales

3 Ways to Dominate Car Sales in the “New Normal”

The Automotive industry has been turned upside down over the past 4 months and has pushed the future forward in regard to the way...
technicians

Technicians Among the Unheralded Heroes in Pandemic Recovery

Since the middle of March when much of the nation was deeply affected by COVID-19 restrictions, automotive technicians have been keeping the nation running....
updates

Over-the-Air Updates are Coming – How It Will Affect Auto Retail

Over-the-Air (OTA)updates are set to become one of the most significant developments for the automotive industry in the next generation of cars. Mercedes-Benz and...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...