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Steve Stauning

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Founder, SteveStauning.com Steve is the author of Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers; as well as a respected automotive industry veteran and founder of pladoogle, LLC – a leading training & consulting firm – and the free sales video training website SteveStauning.com. Prior to his involvement with pladoogle, Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of Reynolds & Reynolds, and as the general manager of Dealer Web Services for Dominion’s Dealer Specialties.
vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
internet process

Your Internet Process is Costing You Sales! But, it’s not your fault…

Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales....
trade-in leads

Triple Your Sales from Website Trade-in Leads

For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it...
competitive advantage

Think You Can Hold a Creative Competitive Advantage?

There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition....
multi-touch attribution

Multi-Touch Attribution?

There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
sales

5 Quick and Easy Rules To Grow Your Sales

Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales...
customers

Customers Want to Buy, So SELL!

Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...
experience

Change the Experience, Change the Results

What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle...
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Subaru Dealer Adam Arens on Training Your Salespeople in More Than...

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...