(Part 2) Why you should use YouTube for your fixed ops marketing campaigns
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
About: Steve Mitchell
Why you should use YouTube for your fixed-ops marketing campaigns
Look around at most of your automotive dealership competitors on Google, and you'll find that they're using YouTube to inform prospective customers about the latest models. But it's not just a place...
The benefits of continuing concierge services after COVID
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most of these services reside in the...
Tips for working with subprime customers today
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know there's a preference on who your...
The coming importance of AI in automotive retail
Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process.
At best, you'll have to change how...
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If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
How dealers can compete with the aftermarket
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the...
How dealers can improve their BDC processes
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to any dealership. And if you're leading...
Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can...
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