Mark Tewart

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Mark is a sales expert and professional speaker, trainer, consultant, entrepreneur and author of the best seller “How to Be a Sales Superstar – Break All the Rules and Succeed While Doing It.” He has a 27-year career ranging from sales to becoming an executive manager at age 27, to founder and president of four successful companies. He is a professional member of the National Speakers Association and the Author’s Guild. Visit his website at www.MarkTewart.com.
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On the Mark | How To Use Social Media Effectively

On the Mark with Mark Tewart On this week's episode of On The Mark, Mark Tewart talks about how to use social media effectively to bring in more customers
negotiating

Is Your Negotiating Process Hurting You?

Thinking Like a Customer Might Seal the Deal By: Mark Tewart It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they all say well over 50 percent of people…
test drive

Turn a Test Drive Into A Sale

Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus between emotion and logic. When emotion and logic…
F&I process

Consider Cross-Training For the F&I Process

You don't want hybird car sales reps, so consider a change in the F&I process. BY MARK TEWART Doesn’t it make more sense to let them handle any issue your customer has with buying a car, loan or insurance for…
Competition Between Departments

Competition Between Departments is Great but Don’t Let it Become a War

Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times: The new car department constantly fights with the used car…
customer’s trade-in

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding up the sales process. With all the improvements…
success

Success is a Choice

It takes more than just ‘showing up’ to be successful. BY MARK TEWART Woody Allen said, “Eighty percent of success is just showing up.” If that were the case 80 percent of people would be wildly successful millionaires. You must…
holiday

More drivers back to routine as holiday season approaches

At the start of the pandemic, traffic volumes were noticeably lower nationwide with states like Florida reporting a 47.5% decrease in volume in March 2020 compared with March 2019. A recent survey shows that many of the drivers have returned…
video

Best practices for using video on a dealer site

We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once…
digital marketingvideo

Today’s best digital marketing strategies and practices for car dealers

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and…
healthcarevideo

The benefits of a self-insured healthcare platform for auto dealers – John Augustine, WellNet

As we approach the end of the year, there is much focus on healthcare options and budgets going into 2021. We all know that group healthcare usually comes at a steep price and can be a large portion of your…
digital marketingvideo

How to start planning your digital marketing strategy for 2021 – Brian Pasch

Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%.…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…